# Personalized Pizza Bars Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot By Charlotte Joyce Kidd | Published 2015-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blaze-pizza References: [businessinsider](http://www.businessinsider.com/lebron-james-blaze-pizza-photos-and-review-2015-6?utm_source=feedly&utm_medium=webfeeds) & [blazepizza](http://www.blazepizza.com/) Blaze Pizza is the new custom-made pizza chain taking the U.S. fast food market by storm. Blaze Pizza functions like a Subway-style deli counter, allowing customers to choose from a range of already-prepped veggies, meats and cheese. Servers top each customer's personalized pizza with their chosen ingredients on a fresh dough base. Then, the thin crust pizzas are fired in Blaze Pizza's specialized fast-fire ovens. It's a combination of different popular concepts -- personalized counter-style service, upscale fast food dining and the current craze for wood-fired pizza. Blaze Pizza is expanding extremely rapidly. It already has 50 locations in the U.S. and a new Blaze Pizza restaurant opens every five days. As if this wasn't enough, LeBron James just invested in the burgeoning gourmet chain. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Custom-food Chains:** Exploring high-tech advancements, like 3D printing, to create new food experiences - **Fast Casual Dining:** Integrating mobile ordering and payments for convenience, as well as proximity marketing technology to enhance the customer’s experience in-store - **Gourmet To-go Food:** Creating high-end, on-the-go food that’s affordable and accessible to the average consumer ### Sectors Adopting This - **Fast Food:** Introducing new tech processes for on-the-spot food creation, like Blaze Pizza's fast-fire ovens, to meet demand for fast food without sacrificing quality - **Quick Service Restaurants:** Offering personalized food options allows patrons to feel more involved, like they're creating their meals, potentially attracting more customers - **Food Delivery/meal Kit Services:** Partnering with gourmet, fast-casual restaurants to provide personalized food options, delivered directly to a customer's door ## Related on Trend Hunter - [Revamped Chef-Inspired Pizzas](https://www.trendhunter.com/trends/allnew-signature-pizzas.md) - [Satisfying Protein-Packed Pizzas](https://www.trendhunter.com/trends/blaze-pizza-proteinzza.md) - [Sensorial Pizza Items](https://www.trendhunter.com/trends/sweet-and-spicy-menu-offerings.md) - [Hand-Stretched Pizzeria Treats](https://www.trendhunter.com/trends/blaze-pizza-cinnamon-bread.md) - [Spicy Pizzeria Meatballs](https://www.trendhunter.com/trends/fast-fired-meatballs.md) - [Extra Garlicky Pizzas](https://www.trendhunter.com/trends/garlic-lover-pizza.md) - [Sour-Spicy Pizza Recipes](https://www.trendhunter.com/trends/spicy-hot-chicken-pickle-pizza.md) - [Pizza Product Partnerships](https://www.trendhunter.com/trends/primal-kitchen-ranch-dressing.md) - [Virtual Pizza Restaurants](https://www.trendhunter.com/trends/pizza-piatta.md)