# Heavy-Duty Camping Coolers Filson's New Blaze Orange Cooler Can Hold 24 Drinks at Once By Madison Mackay | Published 2018-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blaze-orange-cooler References: [gearpatrol](https://gearpatrol.com/2018/03/22/filson-taiga-new-cooler/) & [filson](https://www.filson.com/) Outdoor accessory company [Filson](https://www.trendhunter.com/trends/filson-x-helinox-savanna-chair) released it's latest [camping tool](https://www.trendhunter.com/trends/freezill-soft-cooler) -- the Blaze Orange cooler. The product has a 27-quart carrying capacity, meaning it can hold up to 24 drinks at a time comfortably, while it is filled with ice. With a three-inch UV-protected lid and two-inch think walls the [cooler is durable](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler) and safe, making it perfect for the outdoors. The handles are made from ergonomic rubber, providing comfortable carrying with functionality. Finally, the revolutionary cooler has a textured bottom to provide traction while it is stationary, with the ability to act as a table or seat. The new Black Orange Cooler by Filson was technically designed to offer a long-lasting cooling solution, while still standing out with a bold safety orange color. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Long-lasting Cooling Solution:** The heavy-duty camping coolers trend focuses on creating products that offer extended cooling capabilities, ensuring food and drinks stay fresh for extended periods. - **Durable and Safe Design:** The trend of durable and safe camping coolers aims to provide consumers with products that can withstand harsh outdoor conditions while ensuring the safety of their contents. - **Multi-functional Coolers:** The trend of multi-functional coolers explores innovative designs that serve as more than just coolers, offering additional features such as built-in tables or seats. ### Industries Being Reshaped - **Outdoor Accessories:** The outdoor accessories industry can leverage the heavy-duty camping coolers trend to expand their product offerings with durable and efficient cooling solutions for camping and outdoor activities. - **Recreation and Adventure Gear:** The recreation and adventure gear industry can tap into the durable and safe design trend by developing camping coolers that are rugged, impact-resistant, and provide secure storage for outdoor enthusiasts. - **Furniture and Home Décor:** The furniture and home décor industry can explore the multi-functional coolers trend to create innovative pieces that combine cooling capabilities with functional furniture elements, providing versatile solutions for indoor and outdoor spaces. ## Related on Trend Hunter - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [AC-Equipped Camping Coolers](https://www.trendhunter.com/trends/solo-stove-windchill-47.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Heavy-Duty Camper Coolers](https://www.trendhunter.com/trends/dometic-coolice.md) - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md) - [Dry Storage Hard-Sided Coolers](https://www.trendhunter.com/trends/ninja-frostvault.md) - [Rustic Wooden Coolers](https://www.trendhunter.com/trends/canadian-flag-cooler.md)