# Marveling Manga Marketing The Blaze Integra Campaign Features Astonished Anime-Inspired Models By Armida Ascano | Published 2010-12-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blaze-integra-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/integra) The Blaze Integra campaign is sure to gain this [boutique ad agency](https://www.trendhunter.com/trends/legitimate-you) loads of attention. Integra is a 3D receiver range that promises perfection for your eyes and ears, leading to a [campaign of enlarged facial features](https://www.trendhunter.com/trends/you-are-amazing) to illustrate the marvel of machine-enhanced sound and sight. The manga-esque models used for the campaign illustrate the concept in a simple way that is easy to understand. I'd say the Blaze Integra campaign is a success, wouldn't you? ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Manga-style Advertising:** Opportunity for advertising agencies to experiment with using anime or manga-inspired styles for campaigns, to help illustrate complex concepts in a simple and engaging way. - **3D Audio-visual Technology:** Opportunity for electronics manufacturers to develop products combining cutting-edge 3D visuals and audio for a more immersive user experience. - **Hyper-realistic Marketing:** Opportunity for marketers to explore using realistic, larger-than-life visuals to capture consumer attention and add a sense of awe and wonder to their campaigns. ### Where This Applies - **Advertising:** As the world of advertising becomes increasingly competitive, incorporating new, cutting-edge techniques will be instrumental in capturing and retaining consumer attention. - **Electronics:** As technology continues to advance at breakneck speed, manufacturers who can develop products featuring an immersive audio-visual experience will stand out in a crowded market. - **Fashion:** As seen in the Blaze Integra campaign, incorporating hyper-realistic visuals into fashion campaigns can create a striking and memorable impression on consumers, potentially leading to increased brand recognition and loyalty. ## Related on Trend Hunter - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md)