# Tween-Targeted Fruit Pouches 'BlastZ' from GoGo Squeez Introduces Fruit Puree Pouches for Teens By Laura McQuarrie | Published 2018-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blastz References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/3984-new-on-the-shelves) & [gogosqueez](http://www.gogosqueez.com/) There are many conveniently packaged puree products that are made for young children, as well as on-the-go adults—but BlastZ is a new line of pureed fruit from GoGo Squeez that specifically caters to tweens and teens. The free-from fruit puree pouches from BlastZ are made without gluten, nuts, dairy and GMO ingredients, which make them perfect school snacks. The flavors—[Raspberry Rish](https://www.trendhunter.com/trends/hichew-lychee-raspberry), [Berry Madness](https://www.trendhunter.com/trends/mitra9-neon-berry) and [Tropical Burst](https://www.trendhunter.com/trends/bear-tropical-yoyos)—have been launched in eye-catching packages to match the primary colors. As consumers integrate fruit and vegetable snacks into their healthy lifestyle, brands have an opportunity to boost sales with a variety of conveniently packaged products that do away with the hassle of cutting, peeling, packaging and preserving fresh produce. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Tween-targeted Fruit Purees:** Brands have an opportunity to create healthy, portable fruit snacks specifically for tweens and teens. - **Convenient Fruit and Veggie Snacks:** There is a growing demand for convenient snacks made from fresh produce that eliminate the hassle of preparation and packaging. - **Free-from Snack Options:** As more consumers seek out free-from snacks due to allergies or dietary restrictions, there is a growing market for products that are made without common allergens or GMO ingredients. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry have the chance to innovate and create new products that cater to growing demand for snack options that are healthy and convenient. - **Packaging:** As consumers gravitate towards portable snacks, there is an opportunity for packaging companies to create innovative and sustainable designs that cater to the needs of various age groups and dietary restrictions. - **Allergen-free Products:** The increasing demand for allergen-free products presents opportunities for brands to develop new product lines that cater to consumers with dietary restrictions or allergies, including those in the snack category. ## Related on Trend Hunter - [Functional Children's Snack Pouches](https://www.trendhunter.com/trends/gogo-squeez-snack-pouches.md) - [Portable Tropical-Flavored Fruit Pouches](https://www.trendhunter.com/trends/gogo-squeezs-tropicalz.md) - [Pouch-Packaged Fruit Smoothies](https://www.trendhunter.com/trends/motts-fruit-smoothie.md) - [Frozen Tubed Smoothies](https://www.trendhunter.com/trends/frozen-tubed-smoothies-sweet-nothings-launches-new-kidfriendly-squeezable-s.md) - [Squeezable Seasonal Snack Pouches](https://www.trendhunter.com/trends/gogo-squeez-snack-pouch.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Toddler-Targeted Organic Smoothies](https://www.trendhunter.com/trends/organic-smoothies.md) - [Family-Friendly Dairy Snack Pouches](https://www.trendhunter.com/trends/too-good-co-pouches.md) - [Recyclable Packaging Fruit Snacks](https://www.trendhunter.com/trends/organix-kids-fruit-smash.md)