# Designer Block Party Games Burberry and Mythical Games are Launching Blankos Block Party By Laura McQuarrie | Published 2021-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blankos-block-party References: [fashionunited.uk](https://fashionunited.uk/news/fashion/burberry-announces-partnership-with-mythical-games/2021061556024) [Burberry](https://www.trendhunter.com/trends/minny-b) is joining forces with [Mythical Games](https://www.trendhunter.com/trends/nfl-rivals) to create a brand-new limited-edition game by the name of Blankos Block Party. Announced at the 2021 Electronic Entertainment Expo in Los Angeles, the open-world multiplayer game invites players into a giant block party where they will be able to race, shoot, tag and even collect in-game items. The virtual Blankos Block Partyworld features non-fungible token vinyl toys called Blankos and with it, Rod Manley, chief marketing officer at Burberry says, "Launching our limited-edition Burberry Blanko in Blankos Block Party is our first exploration into the [world of NFTs](https://www.trendhunter.com/trends/nft-adventure)." Appealing to Gen Z, the game taps into the play-to-earn economy and the future of digital ownership as it relates to the world of gaming. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Play-to-earn Economy:** The integration of non-fungible tokens and in-game items in Blankos Block Party creates disruptive innovation opportunities for platforms that leverage blockchain technology and reward players for their in-game achievements. - **Limited-edition Collaborations:** The partnership between Burberry and Mythical Games to create a unique in-game Burberry Blanko block party game leads the way for other luxury brands and game studios to merge fashion and gaming in unique ways. - **Open-world Multiplayer Games:** The rise of open-world multiplayer games like Blankos Block Party that allow for user-generated content and customization create opportunities for game studios to create new and engaging experiences while also building communities around shared interests. ### Industries Being Reshaped - **Blockchain Gaming:** The integration of non-fungible tokens and in-game items in Blankos Block Party opens up disruptive innovation opportunities for platforms that seek to build decentralized gaming experiences and monetize user participation. - **Fashion and Gaming:** The collaboration between Burberry and Mythical Games to create Blankos Block Party highlights disruptive innovation opportunities for luxury brands to engage with younger and tech-savvy audiences in the gaming space through unique and immersive experiences. - **Interactive Entertainment:** The rise of open-world multiplayer games like Blankos Block Party create disruptive innovation opportunities for game studios to shift from traditional storytelling to more participatory and user-generated experiences, resulting in new business models and revenue streams. ## Related on Trend Hunter - [Customizable Luxury NFT Characters](https://www.trendhunter.com/trends/minny-b.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Luxe Skiwear Metaverse Games](https://www.trendhunter.com/trends/balenciaga-skiwear-mini-game.md) - [Game-Collaborative Phygital Apparel](https://www.trendhunter.com/trends/need-for-speed.md) - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md) - [Fashion-First Digital Games](https://www.trendhunter.com/trends/dressgo.md) - [Indie Gaming NFT Cards](https://www.trendhunter.com/trends/tentworks.md) - [Unicorn-Themed Web3 Games](https://www.trendhunter.com/trends/unicorn-party.md)