# Co-Branded Blanket Fashion Pendleton Woolen Mills Partnered with Ugg & Levi to Create Hip Looks By Cadhla Gray | Published 2015-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blanket-fashion References: [brandchannel](http://www.brandchannel.com/2015/10/22/faribault-pendleton-blankets-102215/) & [pendleton-usa](http://www.pendleton-usa.com/) Giving the old blanket company a new edge, [Pendleton Woolen Mills](https://www.trendhunter.com/trends/pendleton-swim-and-beach) recently partnered with hip clothing and pop culture brands like Ugg, [Levi's](https://www.trendhunter.com/trends/lulus) and even the [Star Wars](https://www.trendhunter.com/trends/columbia-x-star-wars-skywalker-pilot-ski-collection) franchise to create pieces of blanket fashion. In an effort to appeal to more young people and enter the fashion market instead of only blankets, Pendleton has succeeded in reaching a wider audience. The Ugg products will certainly appeal to young females with blanket pattern-topped boots and matching leather backpacks. The modern Levi's jacket is denim with a cozy blanketed liner on the inside, that is perfect for both males and females. Finally, moving from blanket fashion back to the brand's original products -- the Star Wars partnership produced four limited edition blankets, each with a different iconic scene. All of these products play into the favorites of America and will certainly extend the brand's reach. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Co-branded Blanket Fashion:** Co-branded partnerships in the fashion industry are disrupting traditional product lines and attracting new audiences. - **Blanket-themed Accessories for Young Females:** Designing blanket-themed products for young females, such as Ugg blankets and matching leather bags, creates new sales opportunities. - **Limited Edition Pop Culture Blankets:** Offering limited edition blankets with iconic pop culture scenes, such as Star Wars, provides collectors with unique and desirable products. ### Industries Being Reshaped - **Fashion:** Partnering with fashion brands can help traditional blanket companies, such as Pendleton Woolen Mills, diversify and capture new markets. - **Retail:** Incorporating popular culture, like Star Wars, into limited edition products can boost sales and draw in passionate consumers. - **Home Goods:** Expanding from blankets to blanket-themed accessories, such as matching backpacks, provides new opportunities in the home goods market. ## Related on Trend Hunter - [Sleek Cozy Footwear Rebrandings](https://www.trendhunter.com/trends/ugg-rebranding.md) - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Artful Lightweight Blanket Lines](https://www.trendhunter.com/trends/chasing-paper1.md) - [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md)