# Community-Conscious Comforters Blanket America is a Cozy 'Buy 1 Give 1' Company By Sophia Pelka | Published 2012-01-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/blanket-america References: [blanketamerica](http://www.blanketamerica.com/) & [facebook](http://www.facebook.com/BlanketAmerica) For every blanket purchased, Blanket America provides one product to the impoverished and homeless people of America. The site invites customers to consider the implications of their purchasing power. "What if the greatest economy in human history matched what it consumed with what it donated?" Blanket America has become committed to connecting communities, retailers and manufacturing in the charitable venture. The business is set up as a '[buy one give one](https://www.trendhunter.com/trends/charitable-loyalty-program)' model. For every [blanket, comforter or towel purchased](https://www.trendhunter.com/trends/blanket-collections) the company donates one to the impoverished population of the United States. *Committed to changing expectations.* After choosing to give so many times, the customer will come to expect it. Once this expectation is let down or ignored, consumers will begin to enforce it upon businesses. Change could easily be made through this ideology. Blanket America is working with and for all, making a movement for cozier communities. **Contact Information** Blanket America [website](http://www.blanketamerica.com/about-us) Blanket America on [Facebook](http://www.facebook.com/BlanketAmerica) Blanket America on [Twitter](https://twitter.com/#!/blanketamerica) ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Community-conscious Consumption:** Opportunity for businesses to adopt a 'buy one give one' model and connect with customers who value social impact. - **Expectation of Giving:** Potential for businesses to build customer loyalty by consistently meeting or exceeding expectations of charitable contributions. - **Cozy Community Movements:** Rise of initiatives that bring communities together through the shared experience of giving and receiving. ### Sectors Adopting This - **Retail:** Retailers can leverage the 'buy one give one' model to attract socially conscious customers and differentiate themselves in the market. - **Manufacturing:** Manufacturers have an opportunity to partner with charitable organizations and create social impact through their production processes. - **Nonprofit:** Nonprofit organizations can explore collaborations with businesses adopting the 'buy one give one' model to amplify the impact of their charitable work. ## Related on Trend Hunter - [Homelessness-Supporting Blanket Designs](https://www.trendhunter.com/trends/paul-klein.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Ultra-Comfortable Home Blanket](https://www.trendhunter.com/trends/windowpane-blanket.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Contemporary Home Brand Initiatives](https://www.trendhunter.com/trends/abc-carpet-home1.md) - [Cozy Homebody Accessories](https://www.trendhunter.com/trends/casamera-one-blanket.md) - [Modern Stripe Throw Blankets](https://www.trendhunter.com/trends/stripe-throw-blanket.md)