# Strapless Floral Minis The Blanco Summer 2010 Collection is About Summer Beauty By Venessa Fisher | Published 2010-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blanco-summer-2010-collection References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/03/30/marloes-horst-by-hunter-gatti-blanco-summer-2010/) & [blancoint](http://www.blancoint.com/) Spain-based company Blanco has just released the Blanco Summer 2010 Collection and it is all about pretty looks for the young, urban crowd. The collection, shot by talented photographers [Hunter & Gatti](https://www.trendhunter.com/trends/kenzo-and-hunter), features model Marloes Horst in some [feminine looks](https://www.trendhunter.com/trends/reformation-spring-2025). The [floral adorned](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas) Marloes Horst looks extra summery in a denim shirt and ruffled skirt, casual capris and t-shirts, and girly shirts including floppy hats and scarves. Paired perfectly with her loose waves and simple makeup, the Blanco Summer 2010 collection is bound to be a hit with the fashionable females. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Floral Fashion:** Opportunity for disruptive innovation: Develop sustainable and biodegradable floral fabrics for fashion apparel. - **Urban Youth Fashion:** Opportunity for disruptive innovation: Create customizable fashion lines targeting young urban consumers with a focus on sustainability and ethical sourcing. - **Photography in Fashion:** Opportunity for disruptive innovation: Integrate augmented reality and interactive elements into fashion photography to enhance consumer engagement. ### Where This Applies - **Fashion Apparel:** Opportunity for disruptive innovation: Combine fashion with technology by integrating smart textiles and wearable tech into floral-themed apparel. - **Sustainable Fashion:** Opportunity for disruptive innovation: Develop eco-friendly and recyclable materials for the production of urban youth fashion apparel. - **Fashion Photography:** Opportunity for disruptive innovation: Create immersive and interactive fashion photography experiences using virtual reality and 360-degree technology. ## Related on Trend Hunter - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)