# Bright Balloon Lookbooks The Blanco Spring/Summer Campaign Features Bold Hues By Jana Pijak | Published 2012-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blanco-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/nikola-jovanovic-for-blanco-springsummer-2012-campaign/) & [thedollsfactory](http://www.thedollsfactory.com/2012/01/we-love-suiteblanco-blanco-spring.html) The Blanco Spring/Summer 2012 lookbook features [electric-hued styles](https://www.trendhunter.com/trends/vowels-1) paired with fun balloon props. The Spanish high-end streetwear label presents a fun-filled advertorial spread infused with [bold imagery and youthful energy](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). From bright hues to [vibrant prints](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection), this effortlessly cool campaign features balloons as accessories. The clean in-studio captures put emphasis on color and dare to stand out. Classic staples are impeccably cut and are paired with bold accent pieces that are fun and filled with humor, character and personality. Models Izabel Goulart and Nikola Jovanovic sport refined looks with a modern and urban edge. From candy-colored tones to perfect pleats, this dynamic collection has something for everyone. With an endless abundance of color and impeccably fit styles, the duo are the epitome of casual cool sophistication. Image Credit: Blanco ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Bold Balloon Accessories:** Opportunity for fashion brands to incorporate playful balloon-inspired accessories to their collections, adding a unique element of fun and whimsy. - **Vibrant Prints and Hues:** Fashion brands can explore the use of electric-hued styles and vibrant prints to create eye-catching and bold campaigns, attracting the attention of youthful and fashion-forward consumers. - **Clean Studio Captures:** Photography studios can focus on clean and minimalistic captures that prioritize color and make the products stand out, providing an opportunity for professional photographers and studios to specialize in this style. ### Where This Applies - **Fashion Industry:** Disruptive innovation opportunities for fashion brands to embrace bold balloon accessories and vibrant prints, appealing to the adventurous and fashion-conscious consumer. - **Photography Industry:** Opportunities for professional photographers and studios to specialize in clean studio captures that highlight vibrant colors and make fashion campaigns stand out in a visually striking manner. - **Advertising Industry:** Opportunities for advertising agencies and creative teams to create campaigns that incorporate playful and bold elements, such as balloon props, to capture consumer attention and showcase fashion brands with a touch of humor and creativity. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Versatile Stylish Seasonal Jackets](https://www.trendhunter.com/trends/blauer-1.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)