# Non-Alcoholic Agave Spirit Releases Almave Expands The Non-Alcoholic Spirits Market By Ellen Smith | Written with AI assistance | Published 2026-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blanco-and-humo References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/09/gonzalez-byass-usa-takes-on-lewis-hamiltons-almave)  Almave, the Pernod Ricard-backed [non-alcoholic agave spirit](https://www.trendhunter.com/trends/dionilife), is being imported into the US by González Byass USA, featuring a portfolio that recreates agave character using traditional Tequila distillation techniques without fermentation. The range is presented as agave-based alternatives that retain the plant’s flavor while registering below 0.5% ABV. The lineup includes Blanco, described as a pure blue agave expression suited to [Margaritas and Palomas](https://www.trendhunter.com/trends/haute-margarita), and Ámbar, which layers roasted agave, caramel and toasted-wood notes and can be sipped neat over ice. Humo is built from espadín agave that is pit-roasted over wood and volcanic rock near Popocatépetl, giving it a smoky profile for mezcal-style serves. For consumers, Almave offers [cocktail versatility](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits) that lets agave-forward serves be made alcohol-free while keeping authentic agave aromas. The González Byass USA import combined with Southern Glazer’s distribution positions the brand to reach more on- and off-premise occasions. Image Credit: Almave ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 81% | Activity: 78% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Agave:** Premium agave alternatives are expanding beyond simple mocktails, creating space for authentic-tasting zero-proof spirits built around traditional production cues. - **Sober Cocktail Rituals:** Alcohol-free versions of Margaritas, Palomas and mezcal-style serves are reshaping social drinking occasions with more inclusive bar and retail offerings. - **Flavor-forward Moderation:** Consumers seeking reduced alcohol intake are gravitating toward complex profiles such as roasted agave, smoke, caramel and toasted wood that preserve adult beverage sophistication. ### Industries Being Reshaped - **Non-alcoholic Beverages:** The category is moving toward premium, ingredient-led spirits that compete on provenance, mixability and sensory depth rather than simple alcohol removal. - **Spirits Distribution:** Major importers and distributors are giving zero-proof brands broader access to bars, restaurants and retail shelves, accelerating mainstream adoption. - **Hospitality:** Bars and restaurants are gaining new menu flexibility through alcohol-free agave serves that support elevated cocktail experiences for moderation-minded guests. ## Related on Trend Hunter - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Functional Tequila Beverages](https://www.trendhunter.com/trends/blue-weber-agave-tequila.md) - [Alcohol-Free Gin Launches](https://www.trendhunter.com/trends/empress-1908-00-indigo.md) - [Trademarked Canned Mocktails](https://www.trendhunter.com/trends/free-af-afterglow-infused.md) - [Alcohol-Free Whiskey Alternatives](https://www.trendhunter.com/trends/alcoholfree-whiskey-alternative.md) - [Non-Alcoholic Tequila Extract Margaritas](https://www.trendhunter.com/trends/ednas-margarita.md) - [Smoky THC Spirits](https://www.trendhunter.com/trends/thc-spirit.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [Alcohol-Free Cocktail Serves](https://www.trendhunter.com/trends/beau-viva.md)