# Purse-Ladened Lookbooks The Blanco Accessories Spring 2012 Campaign Stars New Face Paula Folch By Meghan Young | Published 2012-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blanco-accessories-spring-2012 References: [fashiongonerogue](http://fashiongonerogue.com/paula-folch-blanco-accessories-spring-2012-campaign/) & [blanco](http://www.blanco.com/webapp/wcs/stores/servlet/TopCategories1_10151_12551_-5_) Since the Blanco Accessories Spring 2012 collection is happy and summery, it is only natural that the ad campaign would be as well. Simple and direct, it does a good job of capturing the vibrant line of [handbags and jewelry](https://www.trendhunter.com/trends/galleria-handbag) while also showing how a woman could wear them while running some errands, meeting a girlfriend or heading out on the town. The Blanco Accessories Spring 2012 ad campaign stars new face Paula Folch. From rich, [golden bracelets](https://www.trendhunter.com/trends/couleur-vivante) to [straw purses](https://www.trendhunter.com/trends/statement-bags) and leopard-printed sunglasses, this collection is filled with a range of accessories that would appease anyone's style. From day to night, many of these pieces can also be worn for a breadth of occasions. In the end, the happy colors and bold detailing would spice up any outfit. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 97% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Playful Accessories:** Opportunity to create bold and vibrant accessories that can easily transition from day to night. - **Minimalist Campaigns:** Opportunity to promote accessories through simple and direct campaigns that showcase their versatility. - **Colorful Detailing:** Opportunity to incorporate bold and colorful details into accessory designs to add excitement to any outfit. ### Where This Applies - **Fashion:** Opportunity for fashion brands to create and promote versatile and vibrant accessories. - **Advertising:** Opportunity for advertisers to develop minimalist campaigns that effectively highlight the features and multiple uses of accessories. - **Jewelry:** Opportunity for jewelry brands to incorporate bold and colorful details into their designs to attract customers looking to spice up their outfits. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)