# LGBTQ Organization-Supporting Ciders The Blake's Rainbow Seeker Hard Cider is Socially Conscious By Michael Hemsworth | Published 2018-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blakes-rainbow-seeker-hard-cider References: [preparedfoods](https://www.preparedfoods.com/articles/121150-blakes-hard-cider-new-kinder-cider-series) & [blakeshardcider](http://www.blakeshardcider.com) The Blake's Rainbow Seeker Hard Cider has been introduced by the brand as a new product that will provide consumers with a refreshing libation to enjoy this season that will also support civil rights initiatives. A sizable portion of the proceeds that are earned by the brand will be donated directly to The Human Rights Campaign (HRC) to support equal rights for [LGBTQ](https://www.trendhunter.com/trends/rainbows-everywhere) people at home, work and in their community. The Blake's Rainbow Seeker Hard Cider will be available starting this month and will surely be a popular product once the [LGBTQ pride festivities](https://www.trendhunter.com/trends/sogay) start to kick off in the summer. The cider comes as part of the new Blake's Hard Cider Co. Kinder Cider Series that will help to bring awareness to different issues that are socially and environmentally oriented. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Socially Responsible Beverages:** Opportunity for brands to create beverages that support social or environmental causes. - **Charity Partnerships:** Opportunity for brands to partner with charities to support social or environmental causes and increase sales. - **Cause Marketing:** Opportunity for brands to market their products as socially or environmentally responsible to appeal to conscious consumers. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to create products that support social or environmental causes. - **Charities and Nonprofits:** Opportunity for charities and nonprofits to partner with brands to support social or environmental causes and increase donations. - **Event Planning:** Opportunity for event planners to incorporate socially and environmentally responsible products and partnerships into their events. ## Related on Trend Hunter - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md) - [Berry-Laden Hard Ciders](https://www.trendhunter.com/trends/berryladen-hard-ciders.md) - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Imperial-Style Hard Ciders](https://www.trendhunter.com/trends/american-apple.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md)