# Summer-Ready Cider Products Blake's Hard Cider Has Launched New Flavors and a Variety Pack By Michael Hemsworth | Published 2022-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/blakes-hard-cider References: [csnews](https://www.csnews.com/blakes-hard-cider) & [blakeshardcider](https://www.blakeshardcider.com)  Blake's Hard Cider has announced new products arriving just in time for the summertime to keep consumers satisfied in the increasingly competitive ready-to-drink alcohol market. The brand is introducing two new flavors and a variety pack as part of its Summer of Cider campaign, which will satiate those with a penchant for fruit-forward flavors. The drinks include the Peach Party and Tropicolada flavors, which will be amiable year-round and as a summer-only option, respectively. Both of the new flavors will be available on their own in six-packs of 12-ounce cans as well as in the Vacation Mode Summer Variety Pack priced at $10.99 and $18.99, respectively. The new products from Blake's Hard Cider are branded with eye-catching imagery just like the existing options in its portfolio to make them instantly recognizable for shoppers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-forward Flavors:** Explore the idea of incorporating more exotic and unexpected fruit flavors to attract customers to your cider products. - **Summer-themed Variety Packs:** Create special summer-specific variety packs to promote and increase sales of your brand during the warmer months. - **Eye-catching Branding:** Incorporate creative and memorable visual elements into your branding for better brand recognition and consumer appeal. ### Sectors Adopting This - **Alcoholic Beverage:** Promote your brand with special summer-only flavors and limited edition variety packs in order to boost sales and get ahead in the competitive ready-to-drink alcohol industry. - **Fruit and Beverage:** Partner with local or international fruit producers to experiment with incorporating exotic and unique fruit flavors in your alcoholic and non-alcoholic drink offerings to stand out in the industry. - **Graphic Design and Branding:** Offer graphic design and branding services to businesses in the alcoholic beverage and food industry to assist them in differentiating themselves from competitors and appealing to customers. ## Related on Trend Hunter - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Summer-Forward Hard Cider Packs](https://www.trendhunter.com/trends/summer-party-pack.md) - [Variety Cider Beverage Packs](https://www.trendhunter.com/trends/yard-party-pack-variety-pack.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Summertime Berry-Flavored Ciders](https://www.trendhunter.com/trends/crumpton-oaks-cider.md) - [Imperial-Style Hard Ciders](https://www.trendhunter.com/trends/american-apple.md) - [Berry-Laden Hard Ciders](https://www.trendhunter.com/trends/berryladen-hard-ciders.md) - [Paloma-Style Hard Ciders](https://www.trendhunter.com/trends/blakes-hard-cider-paloma.md) - [Summer-Ready RTD Launches](https://www.trendhunter.com/trends/absolut-ocean-spray-variety.md)