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# Luminious Tangerine Kicks
Play Ball in the Blake Griffin Hyperdunk 2011 Sneakers

By Matt Ho | Published 2011-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/blake-griffin-hyperdunk-2011
References: [freshnessmag](http://www.freshnessmag.com/2011/07/20/nike-zoom-hyperdunk-2011-blake-griffin-10-0-pe/) & [justdoit.nike.hk](http://justdoit.nike.com.hk/basketball/nike-zoom-hyperdunk-2011-BG)

Those who remember the [NBA](https://www.trendhunter.com/trends/book-1-1) dunk contest during the All-Star weekend might recognize the Blake Griffin Hyperdunk 2011 sneakers, which glow vibrantly.

Never has a sneaker looked as luminous as the Blake Griffin Hyperdunk 2011. The high tops feature a very bright orange with contrasts of blue, black and hints of pink. The upper features a [crack/fissure pattern](https://www.trendhunter.com/trends/dunk-low-halloween-1) that's probably a nod to Griffin's shattering dunks when he's on the court. If you look at the side of the heel, you'll see the NBA player's initials as well as his jersey number imprinted.

The Blake Griffin Hyperdunk 2011 kicks are extremely exclusive with only 30 produced. These will be available for those who register at [Nike](https://www.trendhunter.com/trends/year-of-the-dragon-colorway) HK and those willing to check back at the website from July 19th through the 26th for that special button. No word on a U.S. release.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 45% | Activity: 18% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Luminous Sneaker Designs:** There is an opportunity for brands to create sneakers with vibrant and eye-catching designs that incorporate luminous elements.
- **Limited Edition Sneaker Releases:** Releasing a limited number of sneakers creates exclusivity and generates hype among sneaker enthusiasts.
- **Athlete Signature Sneaker Collections:** Collaborating with professional athletes to create their own signature sneaker line can attract fans and collectors to purchase these unique footwear options.

### Industries Being Reshaped

- **Athletic Footwear:** The athletic footwear industry can capitalize on the trend of creating sneakers with unique and attention-grabbing designs.
- **Fashion Retail:** Fashion retailers can benefit from the demand for limited edition sneaker releases by partnering with brands to offer exclusive releases and collaborations.
- **Sports Marketing:** Sports marketing agencies can assist professional athletes in launching their own signature sneaker collections, helping them capitalize on their fanbase and expand their brand reach.

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