# Sensorial Performance Haircare Blake Brown Shares Strengthening & Nourishing Solutions By Laura McQuarrie | Published 2024-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blake-brown References: [uk.style.yahoo](https://uk.style.yahoo.com/blake-lively-hair-care-brand-140000744.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAALSUMUOp9FHqXygrfuAntXII08wvF17QgL3hBm_h6_UFuzcvWU0I5K_1h8D9tWC3oJUnpnyTha5E0PiemEe_CLAjZW2d_AvYzSKzjr5M0M-zoJ_nrHN58uDs6GAc9FwG50m8Jq19vNPXu-qtbwsZp5ayARupltsOZPONW3CYZuih) & [blakebrownbeauty](http://www.blakebrownbeauty.com)  [Blake Brown](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask) is a new brand created and inspired by Blake Lively's personal haircare regimen for healthy, nourished, and strong hair. "I was determined to bottle up a [premium, salon-quality haircare line](https://www.trendhunter.com/trends/premium-haircare-line) that's cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there," Lively said in a press release, "Performance was paramount." Eight haircare products are available at launch, and it introduces shampoos, masks, a styler and mousse with a system that alternates between strengthening and nourishing formulas to deliver what hair needs in the moment. High-performance formulas are foundational to the new haircare brand, as are scents that take consumers on a multi-sensorial journey. Developed by master perfumers, the [haircare product fragrances](https://www.trendhunter.com/trends/neqi-hair-perfume) are made to stand on their own and layer well with others. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 57% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Multi-sensorial Experiences:** With master perfumers crafting sophisticated scents, haircare now doubles as an aromatic journey, revolutionizing consumer expectations. - **Clean and Sustainable Beauty:** Brands focusing on cruelty-free and sustainable ingredients are catering to environmentally conscious consumers seeking planet-friendly luxury. - **Alternating Formula Systems:** Innovative haircare systems that adapt to varying hair needs offer customized solutions, setting a new standard in personalized beauty routines. ### Where This Applies - **Beauty and Personal Care:** The introduction of high-performance, sensorial haircare products by celebrities like Blake Lively signals a shift towards premium, experience-focused beauty products. - **Fragrance and Perfume:** Collaborations with master perfumers for haircare products highlight a growing intersection between the fragrance and beauty industries. - **Green and Clean Technology:** The emphasis on clean, cruelty-free, and sustainable haircare formulations underscores significant advancements in eco-friendly cosmetic technology. ## Related on Trend Hunter - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Performance Styling Haircare](https://www.trendhunter.com/trends/chris-mcmillan.md) - [Science-Backed Blonde Haircare](https://www.trendhunter.com/trends/blacklight-blonde-science-1.md) - [Performance-Oriented Men's Haircare Lines](https://www.trendhunter.com/trends/hair-and-scalp-health.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Next-Gen Clean Haircare Collections](https://www.trendhunter.com/trends/shampoos-conditioners.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [High-Performance Everyday Haircare](https://www.trendhunter.com/trends/epres-shampoo-and-conditioner.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md)