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# Sweat-Free Oxford Shirts
Blake and Whyte Offers a Dress Shirt Designed to Hide Unsightly Stains

By Jonathon Brown | Published 2013-03-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/blake-and-whyte
References: [blakeandwhyte](http://blakeandwhyte.com/) & [kickstarter](http://www.kickstarter.com/projects/621357124/blakeandwhyte-menswear-made-in-new-york)

Once you pick up the Blake and Whyte (BLAKE&WHYTE) Washed Pinpoint [Oxford](https://www.trendhunter.com/trends/flex-oxford-collection) Button-Down Collar, there’ll be no need to hide your underarms from your peers at the office. The dress shirt is one of two BLAKE&WHYTE products being offered at wholesale prices on the brand’s [Kickstarter](https://www.trendhunter.com/trends/graftek-basics) page. It’s constructed by hand with single needle tailoring and features a self fabric underarm patch designed to catch the perspiration before it reaches the shirt’s surface. This makes for a comfortable, easy to wear shirt that will stand up to the stresses of your day.

BLAKE&WHYTE also offer customers the BLAKE&WHYTE 100% Cotton Fleece Crew-Neck Sweatshirt at the wholesale price as part of its fundraising campaign designed to support the launch of the full BLAKE&WHYTE collection. The sweatshirt offered is 100% cotton and all seams are triple-needle stitched to ensure comfort, strength and durability.

BLAKE&WHYTE is aiming to raise $20,000. To see full details visit the [Kickstarter](http://www.kickstarter.com/projects/621357124/blakeandwhyte-menswear-made-in-new-york) page.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 80% | Activity: 88% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Sweat-free Clothing:** Opportunity for clothing brands to design garments that prevent sweat stains and provide comfort throughout the day.
- **Wholesale Fashion:** Growing trend of brands offering products at wholesale prices through crowdfunding platforms like Kickstarter.
- **Handcrafted Tailoring:** Demand for high-quality clothing items with meticulous handcrafted details and stitching.

### Industries Being Reshaped

- **Fashion:** Opportunity for fashion brands to develop sweat-free clothing lines that cater to consumers looking for comfort and stain-free options.
- **Crowdfunding:** Opportunity for crowdfunding platforms to focus on wholesale fashion campaigns, helping brands raise funds and attract customers.
- **Textile Manufacturing:** Opportunity for textile manufacturers to explore innovative techniques and fabrics that enhance sweat-free properties in clothing.

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