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# Queen B Pencil Sets
The Four Set of Blair Waldorf Pencils are for the Biggest Gossip Girl Gans

By Alyson Wyers | Published 2015-05-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/blair-waldorf-pencils
References: [etsy](https://www.etsy.com/ca/listing/195257732/what-would-blair-waldorf-do-set-of-4?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=blair)

These Blair Waldorf pencils are for fans of the Gossip Girl franchise. Even though the CW show has been off the air for a few seasons now and the school year is coming to a close, these [writing implements](https://www.trendhunter.com/trends/pen-creator-studio) have a new relevance as the actress that played Blair, Leighton Meester, is having a baby with her husband Adam Brody. You can even use the Blair Waldorf pencils to write your own fanfic about the couple, since Adam rose to fame playing Seth Cohen on the OC.

The [multicolored pencil set](https://www.trendhunter.com/trends/moleskine-x-blackpink) come in black, white and hot pink colors (the lead is the regular lead though). The set of four all have 'What Would Blair Waldorf Do?' written on them. Available on [Etsy](https://www.trendhunter.com/trends/tarotandreading) from DottieRocks, you need to pick these up today.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 20% | Activity: 41% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Why This Trend Is Growing

- **Fan Merchandise:** The popularity of Blair Waldorf pencils showcases the opportunity for creating fan merchandise related to popular TV shows, movies, and celebrities
- **Nostalgia Marketing:** The revival of shows that were popular in the past can be leveraged to create nostalgia marketing opportunities that target audiences who are fond of such shows
- **Celebrity Endorsements:** Celebrities who have a strong fan base provide opportunities for merchandise manufacturers to explore potential endorsement deals, thereby increasing their visibility and revenue

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can leverage nostalgia marketing by reviving popular shows or movies and creating fan merchandise to increase engagement
- **Consumer Goods:** Manufacturers of consumer goods can create licensed merchandise based on popular TV shows, movies, and celebrities to increase their revenue and visibility
- **Marketing and Advertising:** Marketing and advertising agencies can leverage the popularity of TV shows, movies, and celebrities to create brand campaigns that resonate with audiences and increase brand awareness

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