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# Precision Shaving Jellies
BladeButter's 'ShaveJelly' is a Safer Alternative to Gels and Creams

By Laura McQuarrie | Published 2017-01-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bladebutter
References: [bladebutterbrand](http://www.bladebutterbrand.com/product/shavejelly-original-formula/)

'ShaveJelly' is an innovative new shaving product from BladeButter that was invented as a [safer and gentler alternative](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor) to conventional gels and creams.

Like its RazorBooster, a solution to strengthen the performance of one's razors, ShaveJelly also includes Nano Filtration Technology ([NFT](https://www.trendhunter.com/trends/limewire-1)), which eliminates the friction and oxidation that are responsible for shortening a blade's lifespan. As such, BladeButter boasts that its NFT has the ability to "extend the life of your razor up to ten times its normal lifespan."

Unlike most [shaving creams and gels](https://www.trendhunter.com/trends/coconut-waters-shave-oil) on the market that are packed with harsh chemicals and other unnatural ingredients, the non-foaming, non-greasy ShaveJelly is 88% organic and includes nourishing green tea, aloe and cocoa butter, as well as Vitamins and antioxidants.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 48% | Activity: 9% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Safer Shaving Products:** BladeButter's 'ShaveJelly' provides a safer alternative to traditional shaving gels and creams, eliminating the need for harsh chemicals and unnatural ingredients.
- **Nano Filtration Technology:** BladeButter's use of Nano Filtration Technology in 'ShaveJelly' disrupts the shaving industry by extending the lifespan of razors up to ten times normal.
- **Organic Shaving Solutions:** The organic formulation of BladeButter's 'ShaveJelly' taps into the growing trend of consumers seeking natural and nourishing personal care products.

### Who This Affects Most

- **Personal Care:** The personal care industry can explore the development of safer shaving products like BladeButter's 'ShaveJelly' to cater to the increasing demand for natural and gentler options.
- **Razor and Blade:** With the implementation of Nano Filtration Technology, BladeButter's 'ShaveJelly' presents an opportunity for the razor and blade industry to innovate and extend the lifespan of their products.
- **Organic Skincare:** BladeButter's use of organic ingredients in 'ShaveJelly' presents a disruption opportunity for the organic skincare industry, offering a natural and nourishing alternative to conventional shaving products.

## Related on Trend Hunter

- [Hydrating Shaving Elixirs](https://www.trendhunter.com/trends/caldera-lab-the-smooth.md)
- [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md)
- [High-Quality Shaving Cosmetics](https://www.trendhunter.com/trends/dr-squatch-shaving-products.md)
- [Multi-Functional Shave Oils](https://www.trendhunter.com/trends/shave-oil.md)
- [Antioxidant-Rich Shaving Creams](https://www.trendhunter.com/trends/proraso-shaving-cream.md)
- [Hair Removal Irritation Solutions](https://www.trendhunter.com/trends/flash-repair-jelly.md)
- [Decadent Shaving Creams](https://www.trendhunter.com/trends/whipped-shave-cream.md)
- [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md)
- [Convenient Moisturizing Razors](https://www.trendhunter.com/trends/moisture-razor.md)