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# Black Culture Tech Platforms
Pittsburgh Launches Blacture to Give Voice to an Understated Culture

By Amy Duong | Published 2018-06-22 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/blacture
References: [blacture](https://blacture.com/)

Blacture is a new and innovative platform that features healthcare, [financial services](https://www.trendhunter.com/trends/financial-accessibility), job creation, technology, and urban development in Pittsburgh. This was started by Pras Michél and his vision of propelling African-American culture to amplifying the voices of the population. [Pittsburgh City Council](https://www.trendhunter.com/trends/pittsburgh-knights) officially declares May 2nd as Blacture Day as well.

One of the highlighting features of the broad platform is the Blacture Motif, which is essentially a mobile phone that uses [blockchain elements](https://www.trendhunter.com/trends/blockchain-phone) along with a monetary incentive program. This phone is set to drop this fall with the ability to connect a debit card for easily transferable finances between friends and family domestically or overseas. The next six months, Blacture will be introducing a series of programs that highlight black education, health, and entertainment.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 13% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Blockchain Mobile Phones:** The Blacture Motif mobile phone incorporates blockchain technology and offers a monetary incentive program for easy financial transfers.
- **Amplifying African-american Voices:** Blacture aims to give voice and visibility to African-American culture, promoting job creation, technology, and urban development.
- **Black Education and Health Programs:** Blacture plans to introduce programs focusing on black education and health, creating disruptive innovation opportunities in these sectors.

### Industries Being Reshaped

- **Mobile Technology:** The incorporation of blockchain in the Blacture Motif mobile phone presents disruptive innovation opportunities in the mobile technology industry.
- **Financial Services:** The monetary incentive program offered by Blacture's mobile phone presents disruptive innovation opportunities in the financial services industry.
- **Education and Healthcare:** Blacture's focus on black education and health programs creates disruptive innovation opportunities in the education and healthcare industries.

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