# Bold Blue Cheese Branding Blacksticks Blue Packaging has Clean-Cut Graphics By Carly Foy | Published 2011-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blacksticks-blue References: [lovelypackage](http://lovelypackage.com/blacksticks/) & [nikandcarole](http://www.nikandcarole.co.uk/) The Blacksticks Blue cheese line from [Butlers](https://www.trendhunter.com/trends/boxway) has enlisted the help of branding design duo Nik and Carole. The [Blacksticks Blue cheese brand](https://www.trendhunter.com/trends/blue-cheese-salad-blend) needed a reinvented look to help stand out on shelves. According to the design team, "The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’." The packaging's [clean-cut and modern look](https://www.trendhunter.com/trends/fruit-bliss) has managed to draw more customers in. The simplicity of the package and high class look is perfect for the Blacksticks Blue cheese company. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 15% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Clean-cut Packaging:** There is an opportunity for bold and modern packaging designs that stand out on shelves. - **Storytelling Branding:** Incorporating a unique and compelling story into branding can help distinguish a product from competitors. - **High-end Simplicity:** Creating packaging with a simple and elegant design can attract customers looking for a premium product. ### Sectors Adopting This - **Food and Beverage:** The food packaging industry can benefit from incorporating clean-cut designs and storytelling elements. - **Art and Design:** Creative professionals can explore opportunities to help brands reinvent their look through innovative packaging design. - **Luxury Goods:** The luxury goods industry can capitalize on the trend of high-end simplicity in packaging to create an exclusive and premium brand image. ## Related on Trend Hunter - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Approachable Blue Cheese Products](https://www.trendhunter.com/trends/boursin-blue-cheese-flavor.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md)