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# K-Pop Brand Ambassadors
BLACKPINK's Lisa is the New Face of MAC Cosmetics

By Ell Smith | Published 2020-10-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/blackpinks-lisa
References: [hypebae](https://hypebae.com/2020/10/blackpink-lisa-mac-cosmetics-global-brand-ambassador-makeup-announcement-campaign) & [instagram](https://www.instagram.com/p/CGgYNRSjmab/)

[BLACKPINK's](https://www.trendhunter.com/trends/dentiste) Lisa is the new face of M.A.C Cosmetics, marking an exciting collaboration for the makeup company as it's leveraging one of the music industry's biggest global stars.

[BTS](https://www.trendhunter.com/trends/maison-fred) and BLACKPINK have had a monumental year since achieving global recognition and fame, specifically in the European and North American markets that weren't as familiar with the already-popular genre. This partnership helps to solidify the K-pop star's mainstream status as she joins an exclusive list of the brand's celebrity ambassadors. According to Drew Elliott, Senior Vice President and Global Creative Director for [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) “Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC. Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”

Image Credit: MAC

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 67% | Activity: 46% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **K-pop Global Expansion:** This collaboration highlights the global recognition and fame of K-pop, presenting opportunities for brands to tap into the expanding market.
- **Celebrity Brand Ambassadors:** The collaboration with Lisa showcases the power of celebrity endorsements, offering brands a chance to align themselves with influential figures.
- **Fashion-forward Makeup:** Lisa's bold style and individuality present an opportunity for brands to create innovative and trend-setting makeup products.

### Who This Affects Most

- **Cosmetics:** This partnership demonstrates the potential for cosmetics brands to reach new audiences and expand their customer base through collaborations with K-pop stars.
- **Music:** The success of K-pop in global markets opens doors for the music industry to explore partnerships with fashion and beauty brands.
- **Fashion:** Lisa's fashion-forward style creates opportunities for fashion brands to collaborate and create unique collections that resonate with a diverse audience.

## Related on Trend Hunter

- [Oral Care Popstar Ambassadors](https://www.trendhunter.com/trends/dentiste.md)
- [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md)
- [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md)
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