# Kpop Singer-Backed Whiskys BLACKPINK's LISA Launches a Limited Edition 'Chivas 18' Whisky Bottle By Kanesa D | Published 2022-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blackpinks-lisa-1 References: [hypebae](https://hypebae.com/2022/10/blackpink-lisa-chivas-regal-collaboration-release-info-exclusive-images) & [chivas](https://www.chivas.com/en/news/new-regals/)  [BLACKPINK’s](https://www.trendhunter.com/trends/regal-planet) [LISA](https://www.trendhunter.com/trends/dentiste) announced that she had been recruited as an ambassador for the [Chivas brand](https://www.trendhunter.com/trends/chivas-regal-takumi-reserve) in April, and since then, the singer has gone on to launch a new version of the brand’s ‘Chivas 18,’ a bottle that debuted in the same year she was born. The whiskey features the brand’s signature design with hits of blue and pink, along with LISA’s signature in a neon font. The bottle features a detachable 18-karat gold plated logo charm for fans of LISA to keep, while the box adopts her signature star design. Along with the limited-edition bottle, Chivas has produced a cocktail mix called ‘Pink Spice’ in collaboration with the singer. The new drink is inspired by LISA's Asian roots, with tea, lemon, and spice flavoring. The LISA x Chivas whisky bottle debuts on Nov 1, 2022 via Chivas’ website. Image Credit: Chivas ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 90% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Alcohol:** Opportunity for brands to collaborate with popular figures to create unique limited edition products, driving sales and brand awareness. - **Customized Packaging:** Brands can create personalized packaging options featuring celebrity signatures or designs to cater to fans and create a unique buying experience. - **Collaborative Cocktails:** Opportunity for brands to collaborate with celebrities to create signature cocktail mixes, tapping into fans' interests and potentially creating a new market for the product. ### Where This Applies - **Alcohol:** Alcohol brands can benefit from collaborating with celebrities to create limited edition products that cater to fans and drive sales. - **Music:** Music stars can leverage their influence to collaborate on unique product offerings, creating a new revenue stream outside of music. - **Packaging:** Packaging companies can partner with brands and celebrities to create personalized packaging designs that cater to fans and create a unique buying experience. ## Related on Trend Hunter - [K-Pop Whisky Metaverses](https://www.trendhunter.com/trends/regal-planet.md) - [Rapper Collaborative Celebratory Whiskys](https://www.trendhunter.com/trends/chivas-12.md) - [Luxury Fashion-Branded Whiskeys](https://www.trendhunter.com/trends/chivas.md) - [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md) - [Spirited Songstress Campaigns](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter.md) - [NFT-Backed Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-1.md) - [Idol-Backed Alcoholic Beverages](https://www.trendhunter.com/trends/chuu.md) - [Summer-Ready Collaborative Whisky Kits](https://www.trendhunter.com/trends/chivas-x-goya.md) - [Oral Care Popstar Ambassadors](https://www.trendhunter.com/trends/dentiste.md)