# K-Pop Mobile Games YG Entertainment Announced 'BLACKPINK The Game' for Android and iOS By Colin Smith | Published 2023-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/blackpink-the-game References: [youtube](https://www.youtube.com/watch?v=PwuKD3NwsZo) & [play.google](https://play.google.com/store/apps/details?id=com.takeonecompany.bptg1&hl=en_US) [YG Entertainment](https://www.trendhunter.com/trends/blackpink-the-palace), the Korean record label and entertainment brand, announced 'BLACKPINK The Game' for Android and [Apple](https://www.trendhunter.com/trends/balatro-mobile) iOS devices. This game was developed in collaboration with TakeOne Company, a brand most known for its mobile puzzle games, cinematic games, and its other [K-Pop](https://www.trendhunter.com/trends/bts-island) games, which is an excellent fit to develop a mobile BLACKPINK title. In the BLACKPINK game, players will solve puzzles, manage a home, and embark on quests to unlock new rewards such as clothes for their virtual BLACKPINK characters and collectibles such as photocards and short videos of BLACKPINK. The game is currently available for preregistration on both mobile appstores and is set for a full release in the second quarter of 2023, meaning it will likely come in the next month. Image Credit: YG Entertainment ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 83% | Activity: 98% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Mobile K-pop Games:** There is a growing trend for mobile games based on K-Pop bands like BLACKPINK, opening up opportunities for further collaborations and reach for K-Pop brands. - **Virtual Merchandising:** BLACKPINK The Game offers opportunities for gamers to acquire virtual clothing and collectibles for their characters, potentially disrupting traditional merchandising methods for entertainment brands. - **Puzzle-based Gameplay:** BLACKPINK The Game's puzzle-based gameplay opens up opportunities for innovation in game design and mechanics, particularly in the K-Pop gaming market. ### Sectors Adopting This - **Entertainment:** K-Pop mobile games like BLACKPINK The Game offer opportunities for the entertainment industry to expand their reach and explore new revenue streams through gamification. - **Gaming:** The K-Pop gaming market presents opportunities for game developers and publishers to tap into a growing fan base and explore new gameplay models and mechanics. - **Merchandising:** Virtual merchandising in K-Pop games like BLACKPINK The Game offers opportunities for brands to explore different ways to engage with fans beyond traditional physical merchandise. ## Related on Trend Hunter - [Virtual K-Pop Pets](https://www.trendhunter.com/trends/blackpink-x-tamagotchi.md) - [K-Pop Fan Hubs](https://www.trendhunter.com/trends/blackpink-the-palace.md) - [K-Pop-Backed PC Peripherals](https://www.trendhunter.com/trends/blackpink-4.md) - [K-pop Video Games](https://www.trendhunter.com/trends/bts-island.md) - [K-Pop-Themed Game Events](https://www.trendhunter.com/trends/babymonster.md) - [K-Pop-Inspired Digital Collectibles](https://www.trendhunter.com/trends/blackpink-3.md) - [Kpop-Backed Cream Cookies](https://www.trendhunter.com/trends/blackpink-1.md) - [Pink Gaming Collections](https://www.trendhunter.com/trends/play-in-pink.md) - [Show-Inspired Free-to-Play Mobile Games](https://www.trendhunter.com/trends/squid-game-unleashed.md)