# Kpop-Backed Cream Cookies Oreo Taps BLACKPINK for its New Black and Pink Cookies By Kanesa D | Published 2022-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blackpink-1 References: [hypebae](https://hypebae.com/2022/12/blackpink-oreo-cookies-collaboration-launch-asia-where-to-buy-release-date) & [oreo](https://www.oreo.com/)  [BLACKPINK](https://www.trendhunter.com/trends/nudake) is the newest [Oreo](https://www.trendhunter.com/trends/oreo-sour-patch-kids) collaborator, and the group’s custom treats are fittingly packaged in a pink wrapper. With pastel pink cookies and black filling, the classic sandwich cookie appears to be getting a K-pop-inspired makeover. This will be an Asia-exclusive release, with the cookies launching in Indonesia, the Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea starting in 2023. “Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture,” Oreo shared in a statement. “BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and [BLINKs](https://www.trendhunter.com/trends/blackpink-the-palace) together to create moments of play.” Image Credit: Oreo, [hypebae](https://hypebae.com/2022/12/blackpink-oreo-cookies-collaboration-launch-asia-where-to-buy-release-date), [oreo](https://www.oreo.com/) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 75% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **K-pop Branded Products:** Incorporate K-pop branding into products to increase appeal to Asian consumers. - **Musician-backed Food Products:** Collaborate with popular musicians to create custom food products and spark consumer engagement. - **Limited Edition Food Releases:** Create limited edition food releases to generate excitement and drive sales among specific demographics. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can collaborate with musicians to create branded food products and drive sales. - **Music and Entertainment:** The music and entertainment industry can expand its brand and generate revenue by partnering with food companies to create limited edition releases. - **Marketing and Advertising:** Advertisers can utilize endorsements from popular musicians to create engaging marketing campaigns and spark consumer interest. ## Related on Trend Hunter - [K-Pop Artist-Inspired Desserts](https://www.trendhunter.com/trends/nudake.md) - [Sour Candy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-sour-patch-kids.md) - [Cookie-Infused Cream Cheeses](https://www.trendhunter.com/trends/popup-bagels-x-oreo.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [K-Pop-Backed PC Peripherals](https://www.trendhunter.com/trends/blackpink-4.md) - [Two Toned Sandwiches Cookies](https://www.trendhunter.com/trends/oreo-black-white-cookie-sandwich-cookies.md) - [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md) - [K-Pop Artist Dessert Menus](https://www.trendhunter.com/trends/nudake-x-jennie-menu.md) - [Unique Asia-Exclusive Snacks](https://www.trendhunter.com/trends/asiaonly-oreos.md)