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# Heritage-Fuelled Oil Serums
Kambiio is a Black-Owned Skincare Brand, Powered by Luxe Botanicals

By Kalin Ned | Published 2022-01-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/blackowned-skincare-brand
References: [kambiio](https://kambiio.com/collections/frontpage/products/excel) & [kambiio](https://kambiio.com/collections/frontpage/products/dreamer)

Kambiio is a brand new Black-owned skincare brand that launched in Toronto in 2021. Powered by luxurious African botanicals, its high-impact oil serums offer "specific transformation for mature, sensitive, and stressed complexions."

The first stand-out Kambiio product is called the Dreamer. This Refining Oil Serum is powered by Baobab, Black Cumin, Evening Primose, and Willow Bark Extract. The formula is unique and omega-rich, working to restore balance and softness while protecting the skin's moisture barrier from stress, fatigue, and environmental factors.

Excel is another oil serum that the Black-owned skincare brand offers. This formula is enriched with Marula, Plum, Camelia, and Carrot Seed. The product locks in moisture and promotes skin elasticity with a powerful antioxidant blend. As a result, the skin becomes "visibly nourished, supple, and extraordinarily radiant."

Image Credit: Kambiio

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 33% | Activity: 53% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Luxurious Botanicals in Skincare:** There is a disruptive innovation opportunity for beauty and skincare companies to incorporate rare botanicals in their products for a more luxurious experience.
- **Oil-based Skincare Products:** There is a disruptive innovation opportunity for beauty and skincare companies to invest in oil-based products, as they provide a moisturizing and natural alternative for consumers.
- **Targeted Skincare for Sensitive Skin:** There is a disruptive innovation opportunity for beauty and skincare companies to offer targeted solutions for those with sensitive skin, such as Kambiio's Dreamer oil serum.

### Sectors Adopting This

- **Beauty and Skincare:** The beauty and skincare industry can incorporate luxurious botanicals and oil-based products for a high-end and natural skincare experience.
- **Natural and Organic Products:** The natural and organic products industry can benefit from incorporating rare botanicals in their products for a more luxurious experience that aligns with their ethos.
- **Health and Wellness:** The health and wellness industry can explore targeted solutions for those with sensitive skin, such as Kambiio's Dreamer oil serum.

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