# Solidarity Donation Initiatives Glossier's $1 Million Supports Black-Owned Businesses and BLM By Riley von Niessen | Published 2020-06-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/blackowned-business References: [nylon](https://www.nylon.com/beauty/glossier-donation-black-lives-matter-black-owned-beauty-businesses) & [instagram](https://www.instagram.com/p/CA1K4rLpQq9/) In solidarity with [Black Lives Matter](https://www.trendhunter.com/trends/rooted-in-success) and the continued fight against systemic racism and oppression, [Glossier](https://www.trendhunter.com/trends/glossier-5) has announced that it will be donating $500,000 in grants to black-owned businesses within the beauty industry, and another $500,000 to organizations the are dedicated to fighting against racial injustice. As the company explains in a post on [Instagram](https://www.trendhunter.com/trends/buyblack), these organizations will include Black Lives Matter, The NAACP Legal Defense and Education Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protesters. While Glossier has not announced which black-owned beauty businesses it will be supporting through the initiative as of yet, it explains that further information will be released in June once it has been confirmed. Image Credit: Nylon ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Support for Black-owned Businesses:** Opportunities for other companies to invest in and support black-owned businesses in various industries. - **Fighting Against Racial Injustice:** Increasing funding and resources for organizations dedicated to fighting against racial injustice and systemic racism. - **Solidarity Donations:** More companies allocating funds and resources to support important causes and social movements. ### Sectors Adopting This - **Beauty:** Potential for other beauty companies to support and promote black-owned beauty businesses. - **Non-profit:** Opportunities for non-profit organizations to collaborate and amplify their efforts in fighting racial injustice. - **Retail:** Retail brands can explore ways to promote and support important causes through solidarity donations and partnerships. ## Related on Trend Hunter - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Beauty Brand Contributions](https://www.trendhunter.com/trends/ivy-beauty.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Beauty Brand Community Initiatives](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz.md) - [Unhoused Individuals-Supporting Initiatives](https://www.trendhunter.com/trends/beauty-2-the-streetz.md) - [Education-Supporting Beauty Brands](https://www.trendhunter.com/trends/rooted-in-success.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md)