# Very Vivid Graphic Design Brazil's BlackMagenta Uses Bright Colors, Animated Characters to Create By Jessica Marcel | Published 2010-01-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/blackmagenta References: [whitezine](http://www.whitezine.com/en/graphic/blackmagenta.html) & [blackmagenta.br](http://www.blackmagenta.com.br/) Brazilian graphic design company BlackMagenta uses a [rainbow palette](https://www.trendhunter.com/trends/ai-color-palette) and [cartoon-like characters](https://www.trendhunter.com/trends/superflat-animation) to bring life to their work. Bright colors have been more and more prevalent in [graphic design portfolios](https://www.trendhunter.com/trends/good-designers) and ad campaigns. The 80s were the heyday of multi-colored designs, and the 90s spent a good amount of time promoting muted neutrals. The 10s, however, are ready to bring back the color. Check out more of BlackMagenta’s work at the links below. **Implications** - With so many different styles emerging each day, consumers are only attracted to the most vibrant ones. Products that feature a bolder aesthetic appeal to shoppers who want to stand out with the purchases they make. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 75% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Bright-color Strategy:** Companies can adopt the use of a bright-color strategy, which can increase the vibrancy of their work, attract the consumer's attention, and set them apart from their competitors. - **Cartoon Characters Adoption:** Companies could consider the incorporation of a cartoon-like character or mascot, which can help strengthen brand recognition and engage with customers. - **Revival of 80s Designs:** A revival of 80s designs, characterized by bright colors and vibrant designs, could be an opportunity for companies to tap into a nostalgia-based market through products or ad campaigns. ### Industries Being Reshaped - **Graphic Design:** Graphic design agencies can incorporate bold colors and cartoon-like characters to enhance the vibrancy of their work and meet the increasing demand of clients for bolder aesthetics. - **Advertising:** Incorporating the use of bright colors, cartoon-like characters, and 80s styles in advertisements can capture the attention of consumers, differentiate their brand from competitors, and increase brand recognition. - **Product Design:** Companies seeking to stand out from their competitors can opt for bolder design strategies, including brighter colors and cartoon-like characters, to create eye-catching products that appeal to broader audiences. ## Related on Trend Hunter - [Incredibly Colorful Offices](https://www.trendhunter.com/trends/colorful-office.md) - [Retro Colorful Furniture Collections](https://www.trendhunter.com/trends/geometrica.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Next-Gen Graphic Attire](https://www.trendhunter.com/trends/serenity-trends-graphic-clothing.md) - [Graphic Motif Textiles](https://www.trendhunter.com/trends/the-art-of-jacquard.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md) - [Ultra-Colorful High-Density Residential Designs](https://www.trendhunter.com/trends/highdensity-residential-design.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md)