# Hockey Team Booze Stanley Cup Champions are Immortalized by Cuervo's Blackhawks Tequila By Marissa Liu | Published 2010-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blackhawks-tequila References: [huggingharoldreynolds.blogspot](http://huggingharoldreynolds.blogspot.com/2010/06/blackhawks-get-cuervo-platinum.html) What better way than to celebrate winning the Stanley Cup than with champagne and beer-at least that’s how the Chicago Blackhawks celebrated on June 9, 2010. But Hawks defenseman Brian Campbell had other ideas; he gifted each of his teammates with their very own personalized bottle of Blackhawks tequila. Each custom-made bottle of Blackhawks tequila features a hockey card-like photo of each player. And only the best can be called Blackhawks tequila, as the Jose Cuervo Platino is the “world’s best-tasting silver tequila,” according to the site Hugging Harold Reynolds. If the amount of drinking these young men have already participated in doesn’t give them a Cup hangover next season, then color me surprised. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Team Merchandise:** Creating personalized products for sports teams allows for unique and memorable fan experiences. - **Branded Alcoholic Beverages:** Collaborating with alcohol brands to create team-specific beverages can enhance fan engagement and generate additional revenue. - **Athlete-branded Spirits:** Partnering with athletes to create their own branded spirits can tap into their personal brand and appeal to their fan base. ### Sectors Adopting This - **Sporting Goods:** The sporting goods industry can explore opportunities to create customized merchandise for sports teams. - **Alcoholic Beverages:** The alcoholic beverages industry can leverage partnerships with sports teams to create branded beverages. - **Athlete Endorsements:** The athlete endorsements industry can facilitate collaborations between athletes and spirits brands to develop personalized spirits. ## Related on Trend Hunter - [Hockey-Inspired Whisky Bottles](https://www.trendhunter.com/trends/stanley-cup-bottle.md) - [Co-Branded Hockey-Inspired Whiskeys](https://www.trendhunter.com/trends/washington-capitals.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Hockey Player Packaging Designs](https://www.trendhunter.com/trends/molson-drai.md) - [Collaborative Tequila Bottles](https://www.trendhunter.com/trends/1800-tequila-partners.md) - [Sports-Inspired Tequila Cocktails](https://www.trendhunter.com/trends/celebrate-the-super-bowl.md) - [Hockey-Inspired Pilsners](https://www.trendhunter.com/trends/dryhopped-pilsner.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [NBA Championship Beer Collabs](https://www.trendhunter.com/trends/nba-championship-bottles.md)