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# Mobile-Integrated Gift Cards
Blackhawk Network Launches Digital Gift Cards to Redeem in Stores

By Daniel Johnson | Published 2020-05-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/blackhawk-network
References: [nfcw](https://www.nfcw.com/2020/05/04/366414/blackhawk-network-lets-uk-consumers-make-digital-gift-card-payments-in-stores/) & [blackhawknetwork](https://blackhawknetwork.com/)

[Blackhawk Network](https://www.trendhunter.com/trends/renovo-gift-card) is a company located in the United Kingdom which specializes in branded payment solutions and prepaid products. Recently, a BlackHawk Network subsidiary company named One4all, is allowing customers to send a [digital gift card](https://www.trendhunter.com/trends/on-me) to another person's phone. Following sending, the gift card can be used to make [contactless purchases](https://www.trendhunter.com/trends/smooth-commerce) at over 60,000 different stores located in the United Kingdom, as well as Ireland. The gift cards rely on technology created by Dejamobie, which is named ReadyToTap Gifts & Rewards.

Declan Byrne, a project leader at Blackhawk Network, spoke about the new gift cards, "The new One4all Digital Gift Card represents the future of gifting for businesses and individuals, enabling a truly personalized, convenient and secure solution in line with current tech trends."

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 9% | Activity: 31% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Mobile Payments:** Digital gift cards integrated with mobile technology are disrupting traditional gifting, enabling personalized and secure transactions.
- **Contactless Payments:** The use of digital gift cards for contactless purchases at physical stores is transforming the payment industry, providing convenience and security.
- **Personalized Gifting Solutions:** The integration of digital gift cards allows for a more personalized and convenient gifting experience, showcasing the potential for innovation in the gift card industry.

### Industries Being Reshaped

- **Retail:** Retailers can leverage digital gift cards to enhance customer experience and drive sales in-store, embracing the growing trend of mobile-integrated payments.
- **Mobile Technology:** The integration of mobile technology with gift cards presents new opportunities for mobile payment providers to offer innovative solutions in the finance and technology sectors.
- **Gift Card Industry:** The introduction of digital gift cards disrupts the traditional gift card market, opening up opportunities for companies to offer new and innovative solutions in the gifting industry.

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