# Taproom-Like Coffee Companies Blackeye Nitro Cold Brew is Available in Growlers, on Tap, or Cans By Mary Van Puymbroeck | Published 2017-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blackeye-nitro-cold-brew References: [minnpost](https://www.minnpost.com/twin-cities-business/2017/08/blackeye-roasting-generating-buzz-cold-brew-coffee-twin-cities) & [instagram](https://www.instagram.com/blackeyeroastingco/) 'Blackeye Nitro Cold Brew' is a cold-brewed coffee company based in Minnesota. When its founder, Matt McGinn, learned how to keg cold brew coffee, he began a microbrewery-inspired coffee company. Available on tap, in cans, or in take-home growlers, Blackeye Nitro Cold Brew is a sweeter alternative to traditional hot coffee. The canned product must be refrigerated, but Blackeye hopes to launch a preservative-free version along with three new flavors this fall. Currently, the cans are available in more than 1,000 locations in the Midwest, and Blackeye hopes to expand nationally as well. Cold brew coffee has become quite popular with Millennial consumers due to its refreshing, less bitter flavor. Many local shops offer their own special blend of cold brew coffee, but as the brewing method gains popularity, we can expect larger chains to release their own interpretations. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cold Brew Coffee:** Disruptive innovation opportunity: Develop new flavors and packaging options for cold brew coffee to cater to the growing demand among Millennial consumers. - **Microbrewery-inspired Companies:** Disruptive innovation opportunity: Apply the concept of microbreweries to other industries, such as tea or kombucha, by offering a variety of flavors and serving options. - **Preservative-free Products:** Disruptive innovation opportunity: Create preservative-free versions of popular beverages, like canned cold brew coffee, to appeal to health-conscious consumers. ### Sectors Adopting This - **Coffee Industry:** Disruptive innovation opportunity: Explore new brewing methods and flavors to differentiate from traditional hot coffee and attract younger consumers. - **Beverage Industry:** Disruptive innovation opportunity: Develop innovative packaging options, like growlers or on-tap services, to provide consumers with a unique and customizable experience. - **Retail Industry:** Disruptive innovation opportunity: Partner with beverage companies to offer exclusive canned products in-store, capturing the growing market for cold brew coffee. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Canned Cold Brew Coffees](https://www.trendhunter.com/trends/blk-bold.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Canned Vietnamese Cold Brew](https://www.trendhunter.com/trends/cold-brew-classic-black.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md)