# Breading-Free Chicken Sandwich Popeyes Debuts the Blackened Deluxe Chicken Sandwich By Grace Mahas | Published 2022-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/blackened-deluxe-chicken-sandwich References: [popeyes](http://www.popeyes.com)  Popeyes recently expanded its menu with the introduction of the breading-free, flavorful Blackened Deluxe Chicken Sandwich. Served fresh atop a buttery brioche bun with classic or spicy mayonnaise, a warm, toasted [barrel-cured pickle](https://www.trendhunter.com/trends/popeyes-pickle-menu), lettuce, tomato, and classic or spicy seasonings, the entire chicken breast is marinated for 12 hours. “When we introduced the coveted Popeyes Chicken Sandwich in 2020 to Canadians, the market clamored to get their hands on the viral product that had taken over the US. Now, we’re excited to offer a new breading-free alternative to the classic with our first-of-its-kind Blackened Deluxe Chicken Sandwich,” said Rob Manuel, General Manager of [Popeyes Canada](https://www.trendhunter.com/trends/ghost-pepper-chicken-sandwich). The Blackened Deluxe Chicken Sandwich is now available at participating locations nationwide for a limited time. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 9% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Breading-free Foods:** More fast-food chains will introduce breading-free menu items in response to the growing demand for healthier and gluten-free options. - **Marinating Techniques:** As consumers want more flavorful options, restaurants will experiment with new and longer marinating techniques for meats and proteins. - **Sustainable Packaging:** Fast-food chains will invest in sustainable packaging solutions as customers continue to become more environmentally-conscious. ### Industries Being Reshaped - **Fast-food Chains:** Fast-food chains will see an increase in sales and customer loyalty by introducing breading-free menu items. - **QSR Franchises:** QSR franchises have an opportunity to innovate their marinating techniques to create unique flavor profiles for their menu items. - **Packaging Companies:** Packaging companies can introduce sustainable packaging solutions for fast-food chains as a way to capture a growing market demand for eco-friendly options. ## Related on Trend Hunter - [Blackened Chicken Sandwiches](https://www.trendhunter.com/trends/blackened-chicken-sandwich.md) - [Ghost Pepper Chicken Sandwiches](https://www.trendhunter.com/trends/ghost-pepper-chicken-sandwich.md) - [Saucy Lunchtime Chicken Sandwiches](https://www.trendhunter.com/trends/golden-bbq-chicken-sandwich.md) - [Spicy Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/grilled-spicy-deluxe-sandwich.md) - [BLT-Style Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich1.md) - [Extra-Cunchy Chicken Sandwiches](https://www.trendhunter.com/trends/signature-hot-crispy-sandwich.md) - [Indulgent Fast Food Sandwiches](https://www.trendhunter.com/trends/roasted-garlic-chicken-sandwich.md) - [Deliciously Seasoned Boneless Wings](https://www.trendhunter.com/trends/boneless-wings1.md) - [Spicy UK Chicken Menus](https://www.trendhunter.com/trends/popeyes-3.md)