# Rapper-Debut Eyewear Collections A$AP Rocky and Ray-Ban Launch the Blacked Out Collection By Amy Duong | Published 2025-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blacked-out-collection References: [ray-ban](https://www.ray-ban.com/canada/en/sunglasses/view-all?cid=PM-SGA_300419-1.CA-RayBan-EN-B-NA-Core.TestIS-Exact-Prs-NA-Ecom-NA_TM_rayban&s_kwcid=AL!16196!3!745241554008!e!!g!!rayban!22361056784!176108275665&gad_source=1&gbraid=0AAAAACyJz6_BgPwJqm8gNGFJFTanVYUM4&gclid=CjwKCAjw5PK_BhBBEiwAL7GTPWMLCpK7HNcF5guMnMmdmLKhYqJibLYDFOxArl0H5_g-MgGMmbXodhoConcQAvD_BwE&gclsrc=aw.ds)  [Ray-Ban](https://www.trendhunter.com/trends/asap-rocky-1) had appointed A$AP Rocky as their creative director recently and together, have unveiled the Blacked Out collection. This is his debut range and reimagined three [classic Ray-Ban silhouettes](https://www.trendhunter.com/trends/ray-ban-star-wars) that are made with ultra-black lenses and bold design updates. A$AP Rocky explained in a press release, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban." As a whole, the capsule showcases the evolution of the Ray-Ban styles as the [Mega Clubmaster](https://www.trendhunter.com/trends/the-blacked-out-collection) is likely the most vintage-looking pair with gold metal hardware on the bridge and the bottom section of the frame. Image Credit: Ray-Ban ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 90% | Activity: 94% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Product Launches:** The collaboration between A$AP Rocky and Ray-Ban illustrates the growing trend of celebrity involvement in product design, which can lead to unique offerings that appeal to fans and fashion enthusiasts alike. - **Heritage Brand Reinterpretation:** Ray-Ban’s Blacked Out collection reflects a trend among heritage brands to infuse contemporary design elements while honoring their original styles, creating opportunities to reach both traditional and modern customers. - **Color Innovation in Eyewear:** The ultra-black lens and bold design updates in the Blacked Out collection highlight a trend towards using dramatic color choices to transform classic eyewear aesthetics, attracting consumers seeking distinctive looks. ### Industries Being Reshaped - **Fashion Collaborative Collections:** The partnership between Ray-Ban and A$AP Rocky showcases a synergy between the eyewear industry and the music industry, bridging fans across fashion and entertainment sectors. - **Luxury Accessories:** The Blacked Out collection by Ray-Ban taps into the luxury accessories market, offering sophisticated sunglasses that leverage high-profile collaborations for brand prestige. - **Eyewear Design Innovation:** This debut collection by A$AP Rocky offers potential innovations in eyewear design through the reinterpretation of classic products with fresh, bold touches, influencing trends across the sector. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Motorsport-Inspired Capsules](https://www.trendhunter.com/trends/aap-rocky-x-puma.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md)