# Super-Saturated Celeb Shoots Ewan McGregor Gets Poetic in BlackBook June/July 2011 By Marissa Brassfield | Published 2011-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blackbook-june-july-2011 References: [thefashionisto](http://thefashionisto.com/ewan-mcgregor-by-laurence-ellis-for-blackbook/) & [blackbookmag](http://www.blackbookmag.com/) The BlackBook June/July 2011 issue features a serene and somewhat poetic editorial featuring Ewan McGregor. Photographer Laurence Ellis captured McGregor in a quaint countryside setting. While most of the images in the editorial are captured in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), some shots are highly saturated to juxtapose McGregor's red sweater with his bright green grassy surroundings. Ewan McGregor is styled by John McCarty in [laid-back styles from Prada](https://www.trendhunter.com/trends/luxury-menswear-campaign) and Jil Sander, including a [floral button-up short-sleeved T-shirt](https://www.trendhunter.com/trends/burberry-x-highgrove), the aforementioned red knit sweater and a crisp cotton T-shirt. As the mustachioed and goateed McGregor walks along the grassy countryside in this BlackBook June/July 2011 editorial, I can't help but be reminded of a poet or a writer escaping to pen his latest masterpiece. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Highly Saturated Fashion Photography:** Fashion photographers and brands can explore the use of highly saturated colors to create eye-catching and captivating editorial shoots. - **Nature-inspired Fashion Editorial:** Fashion magazines and brands can create nature-inspired editorials featuring celebrities to showcase the beauty of the natural world and promote eco-fashion. - **Laid-back Style Trend:** Fashion brands can tap into the laid-back fashion trend, featuring relaxed, comfortable clothing styles for everyday wear, as seen in this editorial featuring Ewan McGregor. ### Sectors Adopting This - **Fashion Photography:** Fashion photography can disrupt traditional styles and explore unique techniques and styles to capture attention and stand out in a competitive industry. - **Fashion Magazine Publishing:** Fashion magazines can disrupt traditional themes and create new concepts to showcase fashion editorials and increase readership and engagement. - **Sustainable Fashion:** Sustainable fashion brands can tap into the natural world as a source of inspiration for designs and promote eco-fashion as a way to protect the environment while creating beautiful clothing styles. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)