# Theme Park Phone Ads The AT&T Blackberry Torch 'Rollercoaster' Ad Mixes Business with Fun By Allison Love | Published 2010-08-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blackberry-torch-rollercoaster References: [adsoftheworld](http://adsoftheworld.com/media/tv/att_blackberry_torch_rollercoaster) & [blackberry](http://www.blackberry.com) The newest [Blackberry](https://www.trendhunter.com/trends/kolschstyle-ale) Torch 'Rollercoaster' ad attempts to give business men a more pleasurable outlook on life. The idea behind the commercial is to mix business with fun, showing alternative ways to get some joy around the office. The commercial shows business men taking the rollercoaster to work, riding around in teacups during their coffee break and rollerblading around the office. The Blackberry Torch 'Rollercoaster' commercial makes me wish the world was a bit more like a theme park. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 27% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Workplace Fun:** There is an opportunity for companies to explore adding fun into the workplace to increase employee happiness and productivity. - **Blended Marketing:** Combining entertainment and business in marketing campaigns can create a more memorable experience for consumers. - **Alternative Transportation:** Businesses can consider alternative transportation options to create a unique and enjoyable experience for employees during their commutes. ### Sectors Adopting This - **Advertising:** The advertising industry can explore how to successfully combine pleasure with business in their campaigns. - **Human Resources:** The human resources industry can investigate how to add more joy and excitement to the workplace to improve employee satisfaction and retention. - **Transportation:** The transportation industry can incorporate alternative modes of transportation, such as theme park rides, into their services to appeal to a wider audience. ## Related on Trend Hunter - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Pirate-Inspired Business Ads](https://www.trendhunter.com/trends/run-a-tighter-ship.md) - [Thrill Ride-Topped Ultra-High Skyscrapers](https://www.trendhunter.com/trends/the-torch.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)