# Mimosa Mobile Phones Selfridges Releases One Last Yellow BlackBerry Bold (UPDATE) By Rachel | Published 2009-05-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blackberry-selfridges References: [selectism](http://www.selectism.com/news/2009/05/21/blackberry-for-selfridges-100th-birthday/) & [selfridges](http://www.selfridges.com/) For [Selfridges](https://www.trendhunter.com/trends/samsung-space)’ 100th birthday, [BlackBerry](https://www.trendhunter.com/trends/urban-sophistication) created 10 [limited edition mobile phones](https://www.trendhunter.com/trends/caviar-iphone-16-pro). However, they sold out so quickly that the company has made one more. All people who are interested in the Selfridges BlackBerry are told to leave their information and on the last day of May, a name will be drawn. The great part is that you would think it’s a draw to win the phone. No, no, you’re just winning the chance to *buy* the phone. BlackBerry has some serious buying power, and Selfridges was smart to get on board! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Mobile Phones:** Creating limited edition mobile phones can create a sense of exclusivity and drive high demand. - **Interactive Consumer Engagement:** Hosting a draw for a chance to buy a product creates a sense of excitement and engagement among consumers. - **Collaborative Brand Partnerships:** Partnering with popular brands, such as Selfridges, can enhance a company's reputation and broaden its customer base. ### Where This Applies - **Smartphone Manufacturing:** Manufacturers can explore the concept of limited edition smartphones to boost sales and create buzz in the market. - **Retail:** Retailers can adopt interactive marketing strategies like hosting draws or contests to engage customers and drive store footfall. - **Luxury Goods:** Luxury brands can collaborate with other prestigious companies to create exclusive products that cater to affluent consumers. ## Related on Trend Hunter - [Nostalgic Updated Flip Phones](https://www.trendhunter.com/trends/razr-bundle.md) - [Gold-Rimmed Foldable Phones](https://www.trendhunter.com/trends/moto-razr.md) - [Lipstick-Paired Smartphones](https://www.trendhunter.com/trends/huawei-pocket-s-520.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Modernized Retro Cellphones](https://www.trendhunter.com/trends/nokia-6310.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Game Console-Inspired Phones](https://www.trendhunter.com/trends/phone-2a-special-edition.md) - [Web3 Smartphone Retailer Expansions](https://www.trendhunter.com/trends/vertu-duty-free.md)