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# Sleek & Slender Smartphones
RIM Releases the Super Skinny Design for Its New BlackBerry Curve 9350

By Jaime Neely | Published 2011-08-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/blackberry-curve-9350
References: [hypebeast](http://hypebeast.com/2011/08/blackberry-curve-935093609370/) & [engadget](http://www.engadget.com/photos/blackberry-curve-9350-9360-9370/#4386799)

RIM recently released the design for the latest [BlackBerry](https://www.trendhunter.com/trends/blackberry-passport-2) Curve 9350/9360/9370. Three new Curves are set to hit stores as early as the end of August. The new BlackBerry Curve embodies a much [sleeker and slender design](https://www.trendhunter.com/trends/honor-500-series) in comparison to the one released last year. It looks much more like the old BlackBerry Bold smartphone.

While three of the other newly released designs for BlackBerry feature a touch screen, the BlackBerry Curve 9350/9360/9370 [features a keyboard and large screen](https://www.trendhunter.com/trends/unihertz-titan-2). Features that have been noticeably enhanced camera, video recorder, battery life and memory.

**Implications** - Businesses that continue to develop their brand based on a set series of principles will likely retain a loyal clientele. These types of businesses will be more likely able to counteract the backlash from critics within the industry.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 46% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Slender Smartphone Designs:** Technology companies can create smartphones with sleek, slim designs to appeal to consumers who value aesthetics and portability.
- **Enhanced Camera Technology:** Companies can focus on improving smartphone camera technology to meet the growing demand for high-quality photo and video capabilities.
- **Improved Battery Life and Memory:** Developers can prioritize improving the battery life and storage capacity of smartphones to meet the needs of consumers who rely heavily on their devices.

### Where This Applies

- **Smartphone Manufacturing:** Companies that manufacture smartphones can incorporate the latest trends in design and technology to offer consumers innovative and sought-after products.
- **Photography and Videography:** Businesses in the photography and videography industries can develop and market products that complement the enhanced camera technology of smartphones.
- **Mobile Accessories:** Companies that produce mobile accessories, such as phone cases and portable charging devices, can cater to the needs of consumers who prioritize battery life and portability.

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- [Ultra-Thin Smartphone Designs](https://www.trendhunter.com/trends/edge-70.md)
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