# Sinful Smartphone Ads This Blackberry Ad Series Replaces Adam and Eve's Apple with Its Phone By Laura McQuarrie | Published 2014-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/blackberry-ad References: [adeevee](http://www.adeevee.com/2014/07/blackberry-q10-forget-about-the-apple-print/) & [miamimediaschool](http://www.miamimediaschool.com/) As this [Blackberry](https://www.trendhunter.com/trends/beepberry) ad series illustrates, you probably didn't know that Adam and Eve were once almost tempted into the cult of [Apple](https://www.trendhunter.com/trends/apple-trust-issues). Blackberry's posters feature different classical paintings of the two biblical figures, where the "apple" has been swapped out with a Blackberry, which is apparently far sweeter to the pair. Now, the only question remains is who was the first to sin? As well as being a humorous way to poke fun at one of its biggest competitors, the ads are a clever way to subtly suggest that the phone is a key component in the utopia that is the idyllic Garden of Eden. The funny ads for Blackberry were developed by Carina Lucero of the [Miami Ad School](https://www.trendhunter.com/trends/innovation-with-trend-hunter-gpt) in the United States. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** The use of humor in advertising can create a memorable and engaging experience for consumers. - **Subtle Brand Messaging:** Incorporating brand messaging in an indirect and subtle way can be an effective strategy to promote a product or service. - **Artistic Reinterpretations:** Reinterpreting classical artworks can add a unique and modern twist to advertising campaigns. ### Who This Affects Most - **Technology:** The technology industry can explore humorous and creative advertising strategies to showcase their products. - **Advertising and Marketing:** The advertising and marketing industry can leverage the use of art and subtle messaging to create impactful ad campaigns. - **Education:** Educational institutions and art schools can use this ad series as an example of creative and innovative advertising techniques. ## Related on Trend Hunter - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Emotion-Driven Cider Campaigns](https://www.trendhunter.com/trends/angry-orchards-latest-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md)