# Double-Image Lookbooks The BlackBarrett Spring/Summer Campaign is Twice as Nice By Jana Pijak | Published 2012-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/blackbarrett-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/josh-mclellan-for-blackbarrett-by-neil-barrett-springsummer-2012-campaign/) & [zimbio](http://www.zimbio.com/Gracie+Carvalho/articles/BLf6KqMpfiO/Punk+Josh+McLellan+BlackBarrett+Neil+Barrett) The BlackBarrett Spring/Summer 2012 campaign features a double image advertorial spread. Starring male model Josh McLellan, this eye-catching advertorial dares to stand out with a visually charged mix of [monochromatic and color-infused images](https://www.trendhunter.com/trends/black-tag-collection). From bold black and white captures to colorful accents, Josh shines in this edgy and youtful portrait series. The Brit model sports punk-inspired ensembles from the BlackBarrett by Neil Barret collection. Dressed in a multitude of young wardrobe selects, Josh pulls off red plaids, distressed denims and zipper-adorned pieces. Looking effortlessly cool, the model is rockstar chic in this expressive advertorial spread that dares to stand out. The BlackBarrett Spring/Summer 2012 ad campaign is filled with undeniable attitude and a fearless fashion flair, exhibiting a [bold and carefree sense of style](https://www.trendhunter.com/trends/day-3-capsule-2). Image Credit: BlackBarrett ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 83% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Double-image Lookbooks:** The use of double-image lookbooks in fashion campaigns creates visually striking and unique advertising opportunities. ### Where This Applies - **Fashion:** The fashion industry can leverage double-image lookbooks to create memorable and impactful campaigns. - **Advertising:** Double-image lookbooks provide advertising professionals with an innovative way to capture attention and stand out from competitors. - **Photography:** Photographers can explore the creative possibilities of double-image lookbooks to showcase their skills and create stunning visual narratives. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)