# Charcoal-Infused Yogurts Danone Ukraine's Black Yogurt is Enhanced with Activated Charcoal By Laura McQuarrie | Published 2020-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-yogurt References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/01/black-yogurt.html) & [danone.ua](http://danone.ua/) Although consumers are used to yogurt being creamy and white, [Danone Ukraine](https://www.trendhunter.com/trends/activia-rebranding) is introducing Black Yogurt under its [Activia](https://www.trendhunter.com/trends/activia-gut-health) brand as the first of its kind to contain charcoal. When used as a food ingredient, activated charcoal instantly transforms the appearance of familiar products, introducing an unexpected new look. As well as catching the eyes of consumers with its dark packaging Danone Ukraine's [limited-edition Activia variety](https://www.trendhunter.com/trends/probiotic-coconut-yogurts) has a texture that is made to feel like "holding a real charcoal piece." To create novel experiences for consumers, brands are launching a variety of charcoal-infused food and beverage items, including everything from baked goods to noodle bowls and detoxifying drinks. Image Credit: Danone Ukraine ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Charcoal-infused Foods:** The trend of using activated charcoal as an ingredient in food and beverages provides an opportunity to create novelty products with unexpected visual appeal. - **Texture-based Foods:** Food and beverage products that focus on texture add a new sensory experience for consumers to enjoy and could be a disruptive innovation opportunity. - **Detoxifying Beverages:** The trend of launching detoxifying drinks highlights an opportunity to tap into consumers' desire for health and wellness benefits from their food and beverage choices. ### Sectors Adopting This - **Food Manufacturing:** The food manufacturing industry has an opportunity to experiment with using activated charcoal as a food ingredient and innovating on traditional food and beverage products. - **Beverage Manufacturing:** Beverage manufacturers can consider creating texture-based drinks or launching detoxifying beverage lines that appeal to consumers' health-consciousness. - **Packaging Design:** The trend of using unexpected visual appeal, like black food packaging, presents packaging design an opportunity to differentiate products in an increasingly crowded market. ## Related on Trend Hunter - [Revamped Gut Health Yogurts](https://www.trendhunter.com/trends/activia-rebranding.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Dessert-Style Yogurt Pouches](https://www.trendhunter.com/trends/biokul-to-go.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Squid Ink Frozen Yogurts](https://www.trendhunter.com/trends/squid-ink-black-matcha-frozen-yogurt.md) - [Yogurt Powder-Based Teas](https://www.trendhunter.com/trends/yogurteas-drinks.md)