# Vegan Male Beauty Products The Portland General Store's Black Willow Bark Toner is All Natural By Jordy E | Published 2014-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-willow-bark References: [modestwanderer](http://modestwanderer.com/products/willow-toner) & [portlandgeneralstore](http://www.portlandgeneralstore.com/collections/skincare/products/willow-toner-with-black-willow-bark) The Portland General Store delivers all-natural skin care lines by way of its Portland, Maine operations base. Available online via the pesticide-free distributor are colognes, haircare, shaving products, soaps, facial masks and an assortment of moisturizers. Products geared towards men offer up an enticing mixture of beauty care with rugged additions, seen in the Willow Toner with [Black Willow Bark](https://www.trendhunter.com/trends/black-honey-collection). After a [deep face wash](https://www.trendhunter.com/trends/daily-facial-cleanser), The Portland General Store advises customers to apply the Willow Toner's cleansing concoction. The purifying mixture boasts an unusual [vegan and alcohol-free blend](https://www.trendhunter.com/trends/vegan-skincare-products) of apple cider vinegar and bark, all of which will rid pores of dirt and oil. The accompanying crisp, woody scent will also be of much appeal to male skincare connoisseurs. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Skin Care Products:** There is an opportunity for a disruptive innovation in the natural skin care products market by catering to the increasing demand for all-natural, vegan and pesticide-free products. - **Beauty Products for Men:** The market for beauty products for men is growing and there is an opportunity for disruptive innovation by creating more beauty care options that incorporate rugged features in their products. - **Alcohol-free Toner Products:** There is an opportunity for a disruptive innovation in the toner market by catering to the increasing demand for alcohol-free toner products and providing all-natural alternatives. ### Sectors Adopting This - **Natural Skin Care Industry:** The natural skin care industry can expand by introducing more vegan and all-natural products that cater to the increasing demand for these types of products. - **Men's Beauty Industry:** The men's beauty industry has a lot of potential for growth and innovation by introducing more beauty care options with rugged features targeted towards male consumers. - **Toner Industry:** The toner industry can tap into the increasing demand for alcohol-free products by developing innovative and all-natural alternatives to traditional alcohol-based toners. ## Related on Trend Hunter - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Cactus-Based Men's Skincare Products](https://www.trendhunter.com/trends/dior-sauvage-mencare.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Yerba Mate-Powered Facial Cleansers](https://www.trendhunter.com/trends/daily-facial-cleanser.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md)