# Glove-Covered Coats Emma Pritchard & Emin Kadi Collaborate for Primwhite By Ryan Hinkson | Published 2010-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-white-couturetography References: [designscene.net](http://www.designscene.net/2010/03/prim-by-emma-pritchard-emin-kadi.html) & [primmagazine](http://www.primmagazine.com/) I’m not sure if photographer Emin Kadi and stylist Emma Pritchard have worked together before, but I sure hope they continue to collaborate. The black-and-white cover shoot they did for Prim Magazine shows they definitely have chemistry. Waifish and [androgynous model](https://www.trendhunter.com/trends/sujitha-shivajothi) Madeline strikes some mean poses while showing off some [striking couture pieces](https://www.trendhunter.com/trends/jiyongkim-fw25) by designers like Jeremy Scott, the most interesting of which of is a [glove-covered coat](https://www.trendhunter.com/trends/transhabit-collection) that would stand out on the wildest of runways. This is a great shoot. It all works here—the model, the clothing, the plain white backdrop and most of all, Pritchard’s and Emin’s vision. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 59% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Glove-covered Fashion:** The trend for fashion items incorporating gloves as part of the design, creating opportunities for collaborations between fashion designers and glove manufacturers. - **Androgynous Clothing:** The trend towards androgynous clothing that can be worn by both men and women, creating opportunities for retailers to cater to a wider market. - **Minimalist Photography:** The trend towards minimalist photography in fashion shoots, creating opportunities for photographers to experiment with simple yet striking imagery. ### Industries Being Reshaped - **Fashion:** Fashion designers can collaborate with glove manufacturers to create unique and innovative glove-covered clothing. - **Retail:** Retailers can capitalize on the androgynous clothing trend by offering unisex clothing options. - **Photography:** Photographers can explore the trend towards minimalist photography in fashion shoots by experimenting with simple yet striking imagery. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Adaptive Clothing Ranges](https://www.trendhunter.com/trends/primark-x-victoria-jenkins.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)