# Onyx Lips 'Black Turquoise' by Olya Yakovleva Puts a New Spin on Black Lipstick By Marissa Brassfield | Published 2009-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-turquoise References: [behance.net](http://www.behance.net/Gallery/black-turquoise/365526) & [flickr](http://www.flickr.com/photos/dopingurl/) Black lipstick might be a bit too Goth for your taste, but you can't deny that 'Black Turquoise' by Olya Yakovleva is a smokin' photo shoot that makes onyx lips sizzle. By adding [shimmery turquoise eyeshadow](https://www.trendhunter.com/trends/sugar-plum-shimmer-lip-oil), the look transforms from downright demonic to fresh and edgy. Check out more shots from 'Black Turquoise' by Olya Yakovleva above, and keep clicking for more ways to jazz up [dark makeup](https://www.trendhunter.com/trends/annabelle-cosmetics) from Trend Hunter's archives. **Implications** - Consumers, in an attempt to make themselves stand out from their contemporaries, are resorting to idiosyncratic fashion decisions such as jet [black lipstick](https://www.trendhunter.com/trends/black-vinyl-lip-stain). Corporations in other industries may also consider offering consumers products with idiosyncratic design elements in order to entice those seeking individuality. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Idiosyncratic Fashion:** The trend of idiosyncratic fashion decisions, such as black lipstick, is creating opportunities for businesses to offer products with unique design elements. - **Bold Makeup:** The rise of bold and unconventional makeup choices opens up disruptive innovation opportunities for cosmetics companies to create new and daring products. - **Personal Expression:** The desire for individuality and self-expression through fashion choices like onyx lips presents a disruptive innovation opportunity for businesses to cater to consumers looking for unique and personalized products. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the trend of bold makeup choices by developing innovative products that cater to consumers seeking unconventional and daring looks. - **Fashion:** The fashion industry can explore idiosyncratic fashion trends like black lipstick and create disruptive designs that resonate with consumers who want to stand out from the crowd. - **Personal Care:** The personal care industry has the opportunity to tap into the trend of personal expression through unique fashion choices, like onyx lips, by offering customized and personalized products that allow consumers to express their individuality. ## Related on Trend Hunter - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Coagulating Lip Oils](https://www.trendhunter.com/trends/kiss-of-death-lip-oils.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Upcycled Cherry Lip Oils](https://www.trendhunter.com/trends/black-cherry-plump-lip-oil.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md)