# Suggestive Gayvertising The Black Tulip Gay Hotel's 'Anal' Floor Map By Sandra Winn | Published 2008-12-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/black-tulip-hotels-floor-map References: [coloribus](http://www.coloribus.com/paedia/prints/2008/12/19/276808/) & [blacktulip.nl](http://www.blacktulip.nl/tulip.html) The latest ad for Amsterdam’s Black Tulip Gay Hotel is a bit, well, anal. On the floor map is the outline of a man bent over with a red arrow and a caption stating "You Are Here" pointed directly at the rear-end entrance. This clever and humorous print ad of Black Tulip’s floor map was created by the Euro RSCG Amsterdam agency. The hotel is "Gay owned and straight friendly." I love that one of their room categories is called “Lust” and contains a few special amenities. No wonder it’s called “Europe’s Most Exciting Gay Hotel!” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **LGBTQ+ Advertising:** Opportunities for businesses to create inclusive and humorous advertisements that resonate with LGBTQ+ communities. - **Creative Print Ads:** Innovative ways to design print advertisements that grab attention and leave a lasting impression on viewers. - **Hospitality Marketing:** The potential for hotels and accommodations to differentiate themselves through unique and adventurous branding strategies. ### Where This Applies - **Advertising:** Disruptive innovation opportunities for advertising agencies to create unconventional and attention-grabbing campaigns. - **Print Media:** The potential for print media companies to collaborate with businesses in designing creative and eye-catching advertisements. - **Hospitality:** Opportunities for hotels and accommodation providers to embrace unique branding and marketing approaches that appeal to specific target audiences. ## Related on Trend Hunter - [In-App Pride Menus](https://www.trendhunter.com/trends/bottomfriendly-menu.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [LGBTQI+-Friendly Travel Destinations](https://www.trendhunter.com/trends/lgbtqifriendly-travel.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Playful Pride-Inspired Candles](https://www.trendhunter.com/trends/prideinspired-candle.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md)