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# Black Truffle Mustard Subscriptions
Maille's Truffle-Infused Condiment has a Delivery Service

By Amy Duong | Published 2018-09-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/black-truffle-mustard
References: [us.maille](https://us.maille.com/pages/subscription-page-as-text#subscription) & [us.maille](https://us.maille.com/)

Maille has been creating gourmet condiments for over 270 years now and one of its most premium offerings is the Black Truffle Mustard subscription. The La Maison Maille label firmly holds the idea that the right condiment can elevate and define any food. This concept is fundamental throughout all of its high-quality recipes, all of which are developed by a team of experts in collaboration with culinary chefs.

The Black Truffle Mustard packages come with a Maille Black Truggle and Chablis mustard and a stoneware jar to hold it -- this is packaged small enough to fit through a door's letterbox. The subscription service allows consumers to choose the frequency of refill packs as well, with the subscription package options of two deliveries in three months, three deliveries in six months, or six deliveries in a year.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 29% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Gourmet Condiment Subscriptions:** Opportunity for other gourmet condiment brands to offer subscription services for their premium products.
- **Truffle-infused Food Products:** Chance for food companies to explore innovative truffle-infused food items beyond mustard, such as sauces, dressings, and spreads.
- **Collaboration with Culinary Chefs:** Possibility to create partnerships between condiment brands and culinary chefs to develop unique and high-quality recipes.

### Who This Affects Most

- **Food Subscription Services:** Opportunity for companies specializing in food subscription services to expand their offerings to include gourmet condiments.
- **Gourmet Food Products:** Potential for companies in the gourmet food industry to explore truffle-infused products as a premium and unique offering.
- **Culinary Consulting:** Potential for culinary consulting firms to partner with condiment brands to provide expertise in recipe development and flavor profiling.

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