# Perma-Black Towels The Black Towel Collection by Lenzing Saves Resources & Resists Color Loss By Laura McQuarrie | Published 2024-07-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/black-towel-collection References: [fashionunited.uk](https://fashionunited.uk/news/fashion/lenzings-black-towel-collection-is-set-to-transform-conventional-consumer-habits/2024070476488) & [lenzing](https://www.lenzing.com/products/lenzingtm-ecoverotm)  People are drawn to the timeless allure of black textiles and [Lenzing's](https://www.trendhunter.com/trends/innovative-tech-merino-collection) Black Towel Collection remedies their tendency to fade quickly and require frequent replacements. In this collection, Lenzing includes reinvented everyday personal care items in the form of makeup remover pads, makeup removal towels, gym towels, [bath towels](https://www.trendhunter.com/trends/hygrocotton-towels), hand towels, [hair bonnets](https://www.trendhunter.com/trends/the-hair-towel) and beach towels that are made to be used, and washed, again and again. TENCEL Modal in black fibers and LENZING ECOVERO Viscose in black fibers are not only more durable and fade-resistant, they also make the most of resource-saving processes that reduce carbon emissions by at least 50% and require at least 50% less water. At the end of their usable lives, the fibers used in The Black Towel Collection by Lenzing are certified compostable. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 41% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Fade-resistant Textiles:** Innovative fibers that maintain their color integrity over multiple washes tackle the common problem of fabric discoloration. - **Sustainable Personal Care Products:** Products designed for multiple uses that save on resources reflect a growing consumer demand for sustainability. - **Compostable Fibers:** Fibers that can break down at the end of their lifecycle address environmental concerns by reducing long-term waste. ### Where This Applies - **Home Textiles:** The home textiles industry can benefit from long-lasting, colorfast fabrics that appeal to eco-conscious consumers. - **Personal Care:** The personal care sector is seeing a shift towards sustainable, reusable products that reduce environmental impact. - **Eco-friendly Manufacturing:** Manufacturers focusing on environmentally responsible processes are attracting customers who prioritize sustainability. ## Related on Trend Hunter - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Eco Antibacterial Face Towels](https://www.trendhunter.com/trends/face-towel.md) - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md) - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md)