# Reduced Sugar Bottled Lattes Black Stag Lattes are Made with 100% Arabica Coffee By Michael Hemsworth | Published 2020-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-stag-lattes References: [preparedfoods](https://www.preparedfoods.com/articles/124501-black-stag-lattes) & [horseshoebeverage](http://www.horseshoebeverage.com/) The Black Stag Lattes have been unveiled by the Horseshoe Beverage Company to offer consumers a lower sugar alternative to the existing caffeinated drinks presently on the market. The drinks feature 40% less sugar and are crafted with 100% Arabica coffee along with premium ingredients to round them out as an authentic option for caffeine-loving consumers to pick up. The lattes will come packaged in 100% recyclable glass bottles individually or in 12 packs for added convenience. The Black Stag Lattes come in four flavor options including Vanilla, Mocha, Caramel and Original, and will start to hit retail shelves starting in mid-October. The drinks maintain a tasty recipe that premium, but not too sweet to accommodate daily consumption. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Reduced Sugar Bottled Lattes:** Opportunity to provide healthier alternatives to traditional caffeinated drinks by reducing sugar content in bottled lattes. - **Authentic Crafted Lattes:** Opportunity to offer consumers a premium and authentic coffee experience through the use of 100% Arabica coffee and high-quality ingredients. - **Recyclable Packaging for Bottled Drinks:** Opportunity to meet consumer demand for sustainability by offering 100% recyclable glass bottles for packaged lattes. ### Who This Affects Most - **Beverage Manufacturing:** Disruptive innovation opportunity in the beverage manufacturing industry by creating reduced sugar bottled lattes with premium ingredients. - **Coffee Industry:** Opportunity in the coffee industry to cater to health-conscious consumers by offering lower sugar options in crafted lattes. - **Packaging Industry:** Opportunity in the packaging industry to capitalize on the demand for sustainable solutions by providing recyclable packaging for bottled drinks. ## Related on Trend Hunter - [Free-From Ready-to-Drink Coffees](https://www.trendhunter.com/trends/caff-latte-zero.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Traceable Iced Caramel Lattes](https://www.trendhunter.com/trends/iced-caramel-latte.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Cane-Sugar Canned Lattes](https://www.trendhunter.com/trends/lucky-jack-coffee.md) - [Fiber-Rich Iced Lattes](https://www.trendhunter.com/trends/single-serve-iced-latte.md) - [Low-Sugar Cafe Drinks](https://www.trendhunter.com/trends/starbucks-frappuccino-caramel-no-added-sugar.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md)