# Black Soda Beverages Fanta Dark Orange is a Limited-Edition Product for Halloween By Laura McQuarrie | Published 2019-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-soda References: [bustle](https://www.bustle.com/p/black-fanta-is-now-on-sale-at-asda-just-in-time-for-halloween-2019-18716876) & [fanta](https://www.fanta.com/) With the official start of the fall season on the horizon, many brands are gearing up for Halloween, including [Fanta](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor), which is now releasing a limited-edition black soda drink in a bottle. The black Fanta beverage is officially called Dark Orange and is an [ASDA](https://www.trendhunter.com/trends/j2o-dragonberry) exclusive—that will only be available for a short time—that promises to be a must-have for any spooky celebrations. The soda bottle, which is clear and shows off the dark liquid inside, features a label with the face of an orange werewolf that Fanta worked with artist [Noma Bar](https://www.trendhunter.com/trends/noma-kaffe) to create. The black color of the soda can be attributed to a vegetable carbon, which is commonly used as a food color additive in confectionery products. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Halloween-themed Beverages:** Brands are innovating around Halloween themes with new limited-edition black soda beverages, opening up opportunities for beverage manufacturers. - **Novelty Food Coloring:** Using vegetable carbon as a food coloring additive to create black soda beverages is a trend that can disrupt the food coloring industry. - **Collaboration with Artists:** Partnering with artists to design packaging and labels for limited-edition beverages creates opportunities for cross-industry collaborations. ### Where This Applies - **Beverage Manufacturing:** Creating Halloween-themed limited-edition black soda beverages opens up opportunities to tap into seasonal demand and create unique offerings. - **Food Coloring:** The use of vegetable carbon as a black food coloring additive in beverages provides opportunities to disrupt existing coloring agents and highlight natural ingredients. - **Art and Design:** Partnering with brands to design limited-edition packaging and labels for beverages presents opportunities for artists and designers to showcase their creativity in a new medium. ## Related on Trend Hunter - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md)