# Innovative Plant-Based Food Brands Black Sheep Foods Adds More Flavor to the Plant-Based Diet By Kalin Ned | Published 2023-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-sheep-foods References: [blacksheepfoods](https://blacksheepfoods.com/)  Black Sheep [Foods](https://www.trendhunter.com/trends/more-foods) is "the newest innovator and pioneer of [plant-based wild and heritage meats](https://www.trendhunter.com/trends/plantbased-deli-meats)." In a bid to encourage Americans to eat healthier and more sustainably, the company focuses on flavor profiles and uncommon plant-based meats to push the boundaries of the industry. Instead of beef, chicken, and pork varieties that dominate the contemporary plant-based market, Black Sheep Foods boasts options like lamb, boar, and duck—all "centerpieces of the world's family dishes and delicacies alike." These unconventional [plant-based meat offerings](https://www.trendhunter.com/trends/redefine-meat-newmeat) are sure to elevate both home dishes and chef offerings. Black Sheep Foods is transparent with its ingredient composition, utilizing Pomegranate and Beets for color, Gamey Grains for taste, Potato and Bamboo for bite, Cocoa Butter for juiciness, and Peas for protein. Image Credit: Black Sheep Foods ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 54% | Activity: 87% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Unconventional Plant-based Meat:** Opportunity to disrupt the plant-based meat market by expanding the variety of meat alternatives beyond beef, chicken, and pork. - **Heritage and Wild Meats:** Creating plant-based meat options that mimic the unique flavor profiles of heritage and wild meats can bring a new dimension to vegetarian and vegan diets. - **Transparency in Ingredient Composition:** Providing transparency in the ingredient composition of plant-based meat products can help build trust and meet the demand for sustainability and health consciousness. ### Industries Being Reshaped - **Food and Beverage:** Incorporating plant-based meat options that are unique and flavorful can disrupt the conventional meat industry and create new market opportunities for plant-based brands. - **Agriculture and Farming:** Creating unconventional plant-based meat options can open new opportunities for farmers to grow and harvest alternative crops and meats. - **Health and Wellness:** Transparent ingredient composition and sustainable production methods can appeal to health-conscious consumers and disrupt the traditional meat industry's dominance in the protein market. ## Related on Trend Hunter - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-meat-alternatives1.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md) - [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md) - [Plant-Based Foodservice Meats](https://www.trendhunter.com/trends/novameat-plantbased-proteins.md) - [Pork Protein Alternatives](https://www.trendhunter.com/trends/new-age-eats.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md)