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# Black Sesame Milkshakes
Shake Shack is Bringing Its Black Sesame Shake to the US from Japan

By Katherine Pendrill | Published 2019-07-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/black-sesame-shake
References: [chewboom](https://www.chewboom.com/2019/07/03/shake-shacks-black-sesame-shake-makes-us-debut/) & [swirled](https://swirled.com/shake-shack-matcha-latte/)

If you've been eager to try [Shake Shack's](https://www.trendhunter.com/trends/limited-edition-shake) [Black Sesame](https://www.trendhunter.com/trends/black-tap-burgers-beer) Shake, now you'll be able to get your hands on this exclusive Japanese offering—no passport required.

For a limited time, Shake Shack is bringing its Black Sesame Shake to participating locations across the US. The shake was initially available at just two locations in Tokyo, making it a highly coveted drink among Shake Shack fans. In terms of the shake itself, the drink combines vanilla frozen custard with black sesame seed paste to create a light grey-colored shake with bits of black sesame sprinkled throughout. As far as taste goes, those who have sampled the drink say it has a [vague peanut butter flavor](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake) with a delicate sweetness that comes from the black sesame seeds.

Image Credit: *Shake Shack.*

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Global Flavors:** The introduction of new flavors from around the world to menus in the US can offer exciting new food and drink options for consumers.
- **Limited Time Offerings (ltos):** Leveraging LTOs like Shake Shack's Black Sesame Shake can drive traffic for restaurants and create excitement around menu offerings.
- **Crossover Cuisine:** Combining ingredients and flavors from different cuisines can create unique and memorable dining experiences for consumers.

### Where This Applies

- **Fast Food Chains:** Fast food chains can benefit from introducing global flavors and LTOs to their menus to attract new customers and increase sales.
- **Dessert Chains:** Dessert chains can explore the introduction of new and unique flavors to their menus, grabbing the attention of adventurous foodies.
- **Specialty Beverage Providers:** Specialty beverage providers can leverage LTOs to create buzz around their offerings and drive sales.

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