# Graphic Urban Lookbooks
The Black Scale Summer 2014 Challenges Your 'Perception'

By Vasiliki Marapas | Published 2014-05-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/black-scale-summer-2014
References: [highsnobiety](http://www.highsnobiety.com/2014/05/26/black-scale-summer-2014-perception-lookbook/) & [black-scale](http://black-scale.com/)

Black Scale's Summer 2014 collection can be previewed via the brand's 'Perception' lookbook, which features a heavily tattooed model against a brick background overgrown with vines.

Though the majority of the color palette is neutral, the collection adds [pops of color in unexpected places](https://www.trendhunter.com/trends/skylrk-camo) to spice things up. For instance, it'll feature a strip of graphic print on an otherwise basic, unadorned tee shirt. Little features like this are visually appealing without being overwhelming. Overall, the [casual collection](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) -- which is comprised of graphic tees, crew neck sweaters, baseball jerseys and button down shirts -- is perfect for a down-to-earth dude who cares about his fashion sense.

The Perception lookbook looks at things from a different angle, proving that good style sense is just about how you perceive things.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 74% | Activity: 30% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Graphic Prints:** The addition of small pops of graphic prints to otherwise plain apparel is a trend that can be transformed into a disruptive innovation opportunity, especially in the fashion industry.
- **Brick Backgrounds:** Backgrounds such as brick walls and overgrown vines, especially when used in urban areas, could potentially become a trend in the photography industry, inspiring creativity and a new way of perception.
- **Heavy Tattooing:** Heavy tattooing, especially when used on models, could potentially become a trend within the fashion industry, creating a new form of edginess for models both in print and on the runway.

### Where This Applies

- **Fashion:** The fashion industry can take this trend and innovate more sophisticated approaches to make pieces stand out in trendy, unique ways.
- **Photography:** Photography industry could incorporate more unconventional backdrops like brick walls and overgrown vines, inspiring creativity and a new perception.
- **Modeling:** Modeling industry could develop a new trend featuring models covered in tattoos for a new level of urban edginess that appeals to the fashion world.

## Related on Trend Hunter

- [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)
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- [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md)
- [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md)
- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)
- [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)
- [Next-Gen Graphic Attire](https://www.trendhunter.com/trends/serenity-trends-graphic-clothing.md)